Go-To-Market Content Analyst
Go-To-Market Content Analyst
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Job Description
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For Those Who Work At Home Various Ohio 44144ABOUT KEYBANK COMMERCIAL
KeyBank Commercial is a leading financial institution that empowers middle market companies with access to capital innovative financial solutions and technologydriven services. Through comprehensive offerings in commercial cards merchant services and modern fintech solutions we help businesses optimize their cash flow and liquidity management. Our strength lies in our relationshipdriven approach where dedicated teams of industry experts work collaboratively to develop customized financial strategies. Our ideas and solutionsbased approach is backed by bestinclass products and services including Keys comprehensive capital markets investment banking and wealth management capabilities.
JOB OVERVIEW
Our Commercial Bank GoToMarket (GTM) Team is responsible for bringing KeyBanks content strategy to life spanning both externalfacing deliverables (like thought leadership speaking sessions and digital campaigns) as well as internal initiatives that align over 1200 Commercial Bank employees. We are looking for a GTM Content Analyst to work closely with our GTM team design partners and internal stakeholders on the of internal communications social media coordination and endtoend project management.
In this role you will ensure that important updates announcements and content requests flow smoothly through our creative pipeline. You will craft engaging newsletters and internal messages that keep Commercial Bank employees informed collaborate with our social media team to amplify Keys brand externally and track project requests to completion. This position is ideal for a selfstarter who enjoys both creative writing and operational efficiency and who wants to grow in a fastpaced collaborative environment.
JOB RESPONSIBILITIES
Internal Communications & Employee Engagement
Draft and distribute newsletters organizational announcements and product updates for internal audiences.
Gather success stories and highlight team wins that showcase the impact of KeyBank Commercial.
Social Media Coordination
Serve as the liaison to KeyBanks social media team creating or refining post copy and ensuring alignment with brand guidelines.
Monitor engagement metrics (likes shares impressions) and share insights to inform future content strategy.
Project Request Management
Triage and manage incoming content and design requests assigning tasks to the appropriate team members or external vendors.
Monitor project timelines anticipate bottlenecks and proactively communicate status updates to stakeholders.
Content Collaboration
Assist senior content specialists with external thought leadership pieces event recaps and speaking session outlines when needed.
Contribute to brainstorming sessions and help execute smallerscale copywriting tasks ensuring consistent brand voice across channels.
Reporting & Analysis
Compile monthly metrics on internal comms performance (email open rates internal feedback) and social engagement to track key successes and areas for improvement.
Provide data and analysis to GTM leadership for broader performance summaries and strategic planning.
Process Improvement & Team Support
Continuously look for ways to streamline workflows document best practices and enhance crossfunctional collaboration.
Provide backup support on vendor coordination meeting scheduling and campaign logistics as needed.
DESIRED QUALIFICATIONS
2 years of experience in communications marketing or content development preferably within a B2B environment; experience in financial services or technology a plus.
Proven ability to write clear concise and engaging copy for internal audiences; experience with social media content or shortform marketing copy is highly desirable.
Familiarity with project management tools (e.g. Workfront Asana Monday and comfortable tracking multiple projects concurrently.
Strong interpersonal skills to partner effectively with crossfunctional teams including design product marketing and sales.
Keen eye for detail and commitment to maintaining high editorial standards.
Demonstrated organizational skills including the ability to manage competing priorities in a fastpaced setting.
Basic understanding of digital analytics (e.g. social metrics newsletter open/click rates) to derive insights and inform content adjustments.
Bachelors degree in Communications Marketing Journalism English or a related field preferred; equivalent work experience considered.
Portfolio or writing samples showcasing internal communications social posts or other shortform B2B content is highly recommended.
Key has implemented a rolebased Mobile by Design approach to our employee workspaces dedicating space to those whose roles require specific workspaces while providing flexible options for roles which are less dependent on assigned workspaces and can be performed effectively in a mobile environment. As a result this role may be mobile or home based which means you may work either at a home office or in a Key facility to perform your job duties.
COMPENSATION AND BENEFITS
This position is eligible to earn a base salary in the range of $56000 to $75000 annually depending on location and jobrelated factors such as level of experience. Compensation for this role also includes eligibility for shortterm incentive compensation and deferred incentive compensation subject to individual and company performance.
Please click here for a list of benefits for which this position is eligible.
Key has implemented a rolebased Mobile by Design approach to our employee workspaces dedicating space to those whose roles require specific workspaces while providing flexible options for roles which are less dependent on assigned workspaces and can be performed effectively in a mobile environment. As a result this role may be Mobile or Homebased which means you may work primarily either at a home office or in a Key facility to perform your job duties.
Job Posting Expiration Date: 05/14/2025 KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status.Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing
#LIRemote
Required Experience:
IC
Employment Type
Full-Time
