drjobs Vice President Growth Marketing

Vice President Growth Marketing

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1 Vacancy
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Job Location drjobs

Los Angeles, CA - USA

Monthly Salary drjobs

$ 180000 - 240000

Vacancy

1 Vacancy

Job Description

About Us

At Prenuvo we are on a mission to flip the paradigm from reactive sickcare to proactive health care. Our awardwinning whole body scan is fast (under 1 hour) safe (MRI has no ionizing radiation) and noninvasive (no contrast). Our unique integrated stack of optimized hardware software and increasingly AI coupled with the patientcentric experience across our domestic and global clinics have allowed us to lead the change against we caught it too late again.

Prenuvo is looking for a VP Growth Marketing. This is a senior executive role that will report to the Chief Marketing Officer and manage a growing team and the vast majority of our allocated marketing budget while also being supported by the larger machines in the rest of our marketing design and PR organizations as well as working crossfunctionally and closely with leadership across Sales Business Development Product and Clinical to drive a unified growth strategy.

We pride ourselves at Prenuvo on having built and expanded a leading proactive healthcare medical practice that is also a loved brand. Weve done so todate with a great mix of paid media earned media cultural impact as well as experience and engagement programs that put our patients at the center of everything we do. Were at the stage now where we want to take our revenue acquisition machine to the next level and this role will be the central key to unlocking that. The ideal candidate is a deeply quantitative mind datadriven and analytical leader and has a deep bench of applied & proven expertise in acquisition and growth marketing.

This is a remote position; however we have a strong preference for candidates located near Prenuvos core clinics in LA NYC San Francisco Bay Area or Vancouver.

Help reshape the world through proactive healthcare while working with cuttingedge technology and high performing teams with deep expertise join us to make a difference in peoples lives!

What Youll Do

Acquisition Marketing

  • Design and implement shortterm and longterm strategies to drive revenue market share and profitability through full funnel marketing in digital and nondigital channels from a deeply quantitative lens of performance and growth
  • Constantly link to supply & capacity side of the business and get ahead of seasonal cycles as well as clinics expansion in North America and Internationally
  • Preserve and reinforce our proven track record of highly efficient blended CAC across our brand while meeting/exceeding our revenue targets
  • Increase the depth and sophistication of our targeting audiences while increasing the overall awareness reach of our brand
  • Continuously work with Design on a feedback loop to create creative asset machines that are datainformed and brandaligned and constantly differentiated in a space that is increasingly competitive and noisy
  • Remain agile and adaptive to changing business priorities and general industry and economic factors

Lifecycle Marketing

  • Develop initiatives to attract new customers while enhancing retention and lifetime value
  • Continue evolving email as a performance channel in addition to ongoing engagement and delivery of value to our patients
  • Work across various audiences from consumer and increasingly healthcare providers to enterprise audiences

Media Planning

  • Develop and evolve a diversified portfolio of paid media channels with regular assessment of spend allocation and ROI
  • Manage the media portfolio with a balanced eye toward increasing brand awareness while also meeting conversion and revenue targets
  • Integrate emerging technologies and innovative approaches to enhance customer engagement and competitive advantage

Marketing Analytics and Infrastructure

  • Leverage analytics market research and performance metrics to guide your strategies
  • Evolve the sophistication of our conversion tracking and campaign and channel attribution; test and leverage AI tools where most relevant
  • Implement multimodal attribution models where applicable
  • Work with internal product and data teams on infrastructure evolution reporting and insights generation
  • Deliver regular senior leadership reporting on acquisition and lifecycle KPIs and targets

What Youll Bring

  • Career heritage of analytical quantitativelyoriented marketing and growth/revenue leadership roles with proven results
  • Experience in scaling businesses particularly in fastgrowing or competitive industries
  • Strong understanding of data analytics digital marketing multimodal attribution and customer experience and lifecycle management
  • Strong understanding of advertising constraints and landscape in regulatory environments
  • Ability to align multiple business functions toward common growth objectives
  • Strategic mindset with a handson approach to
  • Excellent leadership communication and people management skills
  • Deep curiosity and experience with AI that goes beyond ChatGPT and image models: conceptualize more complex use cases to drive efficiency and effectiveness.
  • Have an ability and willingness to dive deep into the areas under your purview that can unlock the most impact
  • Have a keen understanding of drivers of success in key acquisition and customer engagement channels
  • Expertise in lead generation for highticket items optimizing for ROAS or LTV / CAC not merely CPL
  • Experience working with product technology and sales teams to optimize conversion performance and customer experience
  • Preferred: comfort with SQL and / or Python
  • Comfortable working with technical teams and translating complex concepts into compelling external narratives
  • Strong bonus but not required: you have done all of the above in a healthcare environment

Our Values

First: we are Pioneers

  • Transforming healthcare requires divergent thinking bias for action disciplined experimentation and consistent grit and determination to maintain momentum. This journey is as challenging as it is rewarding

Second: we are PlatformBuilders

  • Were always building foundations that allow us to achieve tomorrow more than we did today. We never lose sight of whats ahead in a mindset of ownership and duty to our mission

Above all: we are Patients

  • We could all be the next person who walks through our very doors seeking clarity or peace of mind. We are proud of our impact on our patients lives and we wont stop till everyone can benefit from our work

What We Offer

  • An avenue to make a positive impact on peoples lives and their health
  • We believe in preventative healthcare for everyone including our team Prenuvo provides free wholebody scans to each team member
  • Growth opportunities are at the heart of our people journey were doing big things with bright minds there is no single path to success it can be shaped along the way
  • Building strong relationships is at the core of everything we do our team gets together each week to connect share and socialize
  • Recognizing time away to restore is vital to our wellbeing we have a flexible vacation policy and we will encourage you to use it
  • We offer a comprehensive benefits package including health dental vision including Mental Health coverage to support you and your family
  • The base salary for this role ranges from $180000$240000 in local currency depending upon experience

We are an equalopportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.

As part of the hiring process successful candidates will undergo a background check in compliance to applicable federal provincial and state rules.

Please be advised that official communication from our recruitment team will only come from our authorized domain . If you are contacted by a recruiter please ensure their email address ends with @. We do not use thirdparty recruitment services or any other email domains for hiring purposes. If you receive communication that you believe to be fraudulent please report it immediately to


Required Experience:

Chief

Employment Type

Full Time

Company Industry

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