Senior director acquisition marketing
Senior director acquisition marketing
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Salary Not Disclosed
1 Vacancy
Job Description
About this Role
Writer is seeking a senior director of acquisition marketing to lead and optimize our digital marketing strategy. This key leadership role will focus on developing strategies driving and scaling a highperforming team to drive demand generation and revenue growth through digital channels. You will work crossfunctionally with sales marketing and operations teams to ensure alignment and deliver measurable results while fostering innovation and operational excellence.
The ideal candidate will have a strategic datadriven mindset with deep expertise in fullfunnel performance marketing. Youll bring a validated POV on digital planning media ad operations and stakeholder management paired with the passion of a marketer the insight of a strategist and the drive of a doer.
Your responsibilities:
Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition engagement and conversions across SEM SEO social display and ABM
Optimize fullfunnel digital campaigns to generate highquality leads maximize ROI and drive pipeline and revenue growth
Manage a digital agency and build a highperforming digital marketing team fostering a culture of innovation datadriven decisionmaking and continuous learning
Collaborate with sales product marketing and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints
Leverage data and analytics to define KPIs track performance and optimize marketing strategies for efficiency and impact
Oversee the digital media budget ensuring effective allocation and across channels to meet revenue goals and maximize spend efficiency
Architect and execute digital demand generation programs to deliver salesready leads to our inside sales teams queue ensuring every prospect interaction is dataenriched and primed for immediate engagement
Lead the adoption and integration of marketing technologies including AIdriven solutions to enhance operational efficiency and scalability
Report regularly on performance metrics business impact and insights to senior leadership and key stakeholders to drive datadriven decisionmaking
Is this you
10 years of experience in digital marketing preferably in B2B SaaS
Located in either NYC or SF area
Proven experience leading top of funnel strategies at scale
Strong expertise in SEM SEO Paid Social and Accountbased marketing
Deep understanding of demand gen funnels and contentdriven customer journeys
Strong analytical skills with proficiency in Google Analytics SEMrush and other data visualization tools
Experience with both a top down and bottoms up GTM approach
Ability to influence and collaborate across crossfunctional teams
Experience using AI and automation to scale content creation and optimization
Strong written and verbal communication skills with a thought leadership mindset
#LIHybrid
Benefits & perks (US Fulltime employees)
Generous PTO plus company holidays
Medical dental and vision coverage for you and your family
Paid parental leave for all parents 12 weeks)
Fertility and family planning support
Earlydetection cancer testing through Galleri
Flexible spending account and dependent FSA options
Health savings account for eligible plans with company contribution
Annual worklife stipends for:
Home office setup cell phone internet
Wellness stipend for gym massage/chiropractor personal training etc.
Learning and development stipend
Companywide offsites and team offsites
Competitive compensation company stock options and 401k
Writer is an equalopportunity employer and is committed to diversity. We dont make hiring or employment decisions based on race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other basis protected by applicable local state or federal law. Under the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
By submitting your application on the application page you acknowledge and agree to Writers Global Candidate Privacy Notice.
Required Experience:
Exec
Employment Type
Full-Time
