Digital Marketing Manager

Mannington Mills Inc. is a fifthgeneration familyowned business with values that include: CAREDO THE RIGHT THINGWORK HARD/PLAY HARD andCONTROL OUR OWN set ourselves apart from the rest of the industry with a deep commitment and care for our people and our customers.

Our Mission is To Be the Best People to Do Business Within the Flooring Industry. One of the worlds leading manufacturers of fine flooring Mannington Mills Inc. based in Salem New Jersey (USA) is engaged in the manufacturing and marketing of residential and commercial sheet vinyl luxury vinyl laminate and hardwood floors as well as commercial carpet and rubber under the Mannington Residential Mannington Commercial Amtico and Burke brands.

Mannington Commercial designs and manufactures flooring solutions for every space and every need to support the highest quality experience in the spaces that matter to you and the people who use them. We design solutions for Education Healthcare Hospitality Retail and the Workplace.

Overview
Mannington Commercial is seeking a strategic and creative Digital Marketing Manager to lead and execute digital tactics that align with our overarching brand and marketing strategy. This role is ideal for a techsavvy marketer with a passion for performance storytelling and customer experience. Youll be responsible for crafting and distributing meaningful inspirational confident and engaging (M.I.C.E. content across all digital channels.

Key Responsibilities

• Content and Campaign Development:
  Work in conjunction with the Communications Marketing Manager to align with brand strategy and marketing objectives planning and executing campaigns across digital landscape. Ensure content strategies support all marketing touchpoints including but not limited to product launches performance national/local events sustainability blog/design stories and style/trend narratives etc.

• Digital :
  Lead and manage all digital marketing activities including daytoday management of all digital platforms orchestrating how all digital tools work together setting up workflows and supporting content distribution.

• Email Marketing:
  Manage and deploy all email marketing activities in conjunction with Communications Marketing Manager including lead generation/nurturing customer retention and loyalty promotional campaigns and brand awareness leading to measurable engagement and results.

• Channel Management:
  Customize and publish content across digital platforms including the website blog email (and social media when appropriate).

• BehaviorBased Marketing:
  Implement personalized experiences based on user behaviorsuch as sample ordering trade show attendance and website engagementusing targeted email and curated content strategies to increase market and audience engagement.

• Campaign Optimization:
  Conduct A/B testing on messaging topics and frequency to continually improve content performance and user engagement.

• Performance Monitoring & Analytics:
  Track KPIs and campaign performance using tools like Google Analytics and Optimizely. Report regularly on key metrics including web traffic lead generation and quality bounce and conversion rates etc. Identify areas for improvement and make datadriven decisions to optimize future strategies and maximize ROI.

• UX Optimization:
  Collaborate with internal stakeholders and external vendors to refine website content and improve the user experience based on data insights.

• Team Collaboration & Leadership:
  Host biweekly or monthly meetings to align marketing topics content calendars and campaign planning across departments.

Qualifications

• 57 years of experience in digital marketing or a similar role preferably in B2B or commercial design industries.

• Proficient in digital marketing tools and platforms (e.g. Google Analytics CMS social platforms email marketing software SEO tools).

• Strong grasp of SEO A/B testing UX principles personalization tactics and content strategy.

• Demonstrated ability to develop content that inspires informs and engages targeted audiences.

• Datadriven decision maker with a passion for testing and continuous improvement.

• Flooring or commercial interiors industry experience is a plus but not required.

Youre a Great Fit If You...

• Think strategically and execute with precision.

• Thrive in a collaborative environment and are comfortable leading crossfunctional initiatives.

• Stay curious nimble and innovative in a quicklyevolving digital landscape.

• Care deeply about crafting brand stories that resonate with people and drive results.

• Feel a sense of ownership and accountability understanding how your role contributes to the greater organization.

Physical Demands /Work Environment: The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

While performing the duties of this Job the associate is regularly required to talk or hear. The associate is frequently required to sit. The associate is occasionally required to stand; walk; use hands to finger handle or feel; reach with hands and arms; climb or balance and stoop kneel crouch or crawl. The associate must occasionally lift and/or move up to 2550 pounds. Specific vision abilities required by this job include close vision distance vision color vision peripheral vision depth perception and ability to adjust focus.

The work environment characteristics described here are representative of those an associate encounter while performing the essential functions of this job.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

Mission Statement: As a Mannington Associate I am expected to conduct myself in a manner which supports the companys values and philosophy while performing in the best interest of my fellow associates. I am expected to contribute to our mission statement: to be the best people to do business within the flooring industry and follow the company values of Care Do The Right Thing Work Hard/Play Hard and Control Your Own Destiny.