Principal Account Executive Franchise and Fandom Experiences FFE Telco and Entertainment
Principal Account Executive Franchise and Fandom Experiences FFE Telco and Entertainment
Posted on :
27-04-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 144800 - 239400
Vacancy
1 Vacancy
Posted on :
27-04-2025
Job Description
DESCRIPTION
Amazon Ads is dedicated to driving measurable outcomes for brand advertisers and their agencies. Our ad solutionsincluding Sponsored Ads display audio advertising video advertising OOH and custom programsleverage Amazons innovations and insights to find attract and engage intended audiences throughout their daily journeys. With a range of flexible pricing buying models and remarketing tools these solutions help clients build brand awareness increase product sales and more.
Amazon Ads is in rapid and exciting growth. As part of its evolution an integrated Amazon Ads program Franchise and Fandom Experiences (FFE) was launched to maximize the power of fandom for crosscategory businesses inclusive of Entertainment Toys Sports and Gaming. Founded in 2022 this program seeks to create connected customer journeys across multicategory offerings to deliver efficiencies for advertisers and activate new campaign windows to accelerate overall ad revenue for Amazon Ads. This is a fantastic opportunity for a strategic individual with applied experience across entertainment and/or retail in a marketing media and/or sales capacity to join the team to shape and drive Amazon Ads integrated sales partnerships.
Displaying both program lead and consultative styles candidates must be excellent communicators experienced at operating with senior leadership at agencies and advertisers and be able to earn trust with stakeholders across other Amazon teams. In addition candidates should be comfortable with complex data sets and have the ability to invent and simplify for customers. Candidates will be selfmotivated happy to work autonomously and driven to innovate on new product and campaign opportunities in order to contribute to Amazon Ads ambitious growth plans.
If youre interested in joining a rapidly growing team working to build a unique worldclass advertising group with a relentless focus on the customer youve come to the right place.
Key job responsibilities
* Develop and execute crosscategory franchise activation strategies: Identify annual tentpole and evergreen opportunities (entertainment toys and sports); mobilize relevant account and product partner teams for development; build the strategic narrative for crossfranchise programs; participate in pitch presentation
* Evangelize existing and develop new scalable fandom audience and activation narratives inclusive of insights sales collateral targeting solutions and activation roadmaps
* Lead education and enablement of Franchise and Fandom strategic value activation tools and insights at functions such as senior advertiser leadership meetings agency education and Amazon team internal trainings
* Prospect penetrate and create new relationships with clients at all levels within brand marketing media creative and retail teams
* Innovate and partner with wider Amazon teams to develop ongoing desirable transformative solutions across rate incentives audience targeting solutions product packaging insights and product customizations
* Maintain and a specialist team across Account Executive Account Management Insights Ad tech and Creative disciplines to contribute to the ongoing activation and growth of FFE
* Collaboration with partner teams across Amazon Ads (e.g Account Management Account Executives Ad Tech Amazon Insights Amazon Retail Devices Brand Innovations Lab Industry Marketing and Global Enterprise)
* Support TelENT management with organization wide projects on an asneeded basis
* This role currently requires a minimum of three days working from the assigned office a week and will require travel as needed.
Basic qualifications
7 years of entertainment marketing audio or other media sales experience
Preferred qualifications
Experience growing a product to maturity through collaboration with Product teams
Experience presenting to SVP and CLevel
Experience creating strategic scalable narratives informed by landscape and consumer insights
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $144800/year in our lowest geographic market up to $239400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon Ads is dedicated to driving measurable outcomes for brand advertisers and their agencies. Our ad solutionsincluding Sponsored Ads display audio advertising video advertising OOH and custom programsleverage Amazons innovations and insights to find attract and engage intended audiences throughout their daily journeys. With a range of flexible pricing buying models and remarketing tools these solutions help clients build brand awareness increase product sales and more.
Amazon Ads is in rapid and exciting growth. As part of its evolution an integrated Amazon Ads program Franchise and Fandom Experiences (FFE) was launched to maximize the power of fandom for crosscategory businesses inclusive of Entertainment Toys Sports and Gaming. Founded in 2022 this program seeks to create connected customer journeys across multicategory offerings to deliver efficiencies for advertisers and activate new campaign windows to accelerate overall ad revenue for Amazon Ads. This is a fantastic opportunity for a strategic individual with applied experience across entertainment and/or retail in a marketing media and/or sales capacity to join the team to shape and drive Amazon Ads integrated sales partnerships.
Displaying both program lead and consultative styles candidates must be excellent communicators experienced at operating with senior leadership at agencies and advertisers and be able to earn trust with stakeholders across other Amazon teams. In addition candidates should be comfortable with complex data sets and have the ability to invent and simplify for customers. Candidates will be selfmotivated happy to work autonomously and driven to innovate on new product and campaign opportunities in order to contribute to Amazon Ads ambitious growth plans.
If youre interested in joining a rapidly growing team working to build a unique worldclass advertising group with a relentless focus on the customer youve come to the right place.
Key job responsibilities
* Develop and execute crosscategory franchise activation strategies: Identify annual tentpole and evergreen opportunities (entertainment toys and sports); mobilize relevant account and product partner teams for development; build the strategic narrative for crossfranchise programs; participate in pitch presentation
* Evangelize existing and develop new scalable fandom audience and activation narratives inclusive of insights sales collateral targeting solutions and activation roadmaps
* Lead education and enablement of Franchise and Fandom strategic value activation tools and insights at functions such as senior advertiser leadership meetings agency education and Amazon team internal trainings
* Prospect penetrate and create new relationships with clients at all levels within brand marketing media creative and retail teams
* Innovate and partner with wider Amazon teams to develop ongoing desirable transformative solutions across rate incentives audience targeting solutions product packaging insights and product customizations
* Maintain and a specialist team across Account Executive Account Management Insights Ad tech and Creative disciplines to contribute to the ongoing activation and growth of FFE
* Collaboration with partner teams across Amazon Ads (e.g Account Management Account Executives Ad Tech Amazon Insights Amazon Retail Devices Brand Innovations Lab Industry Marketing and Global Enterprise)
* Support TelENT management with organization wide projects on an asneeded basis
* This role currently requires a minimum of three days working from the assigned office a week and will require travel as needed.
Basic qualifications
7 years of entertainment marketing audio or other media sales experience
Preferred qualifications
Experience growing a product to maturity through collaboration with Product teams
Experience presenting to SVP and CLevel
Experience creating strategic scalable narratives informed by landscape and consumer insights
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $144800/year in our lowest geographic market up to $239400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Staff IC
Employment Type
Full-Time
Key Skills
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