Influencer Marketing Associate
Influencer Marketing Associate
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Job Description
Office Based:London (EC1V 7LQ)
Working Hours:40 Hours per week (MondayFriday)
Benefits Include: Wayfair Employee Discount Benefits Hub Private Medical Care Dental Care Gym Membership Tuition Reimbursement 25 Days starting Holiday (with tenure entitlement) Bank Holidays Pension cycle to work scheme.
We are seeking a highly motivated Influencer Marketing Associate to drive and expand our influencer marketing efforts. This role is ideal for a detailoriented professional with expertise in social media dynamics influencer partnerships and brand storytelling. The successful candidate will possess strong project management organizational and communication skills.
As part of the Brand and Integrated Marketing Team this position will collaborate with key internal stakeholdersincluding Brand Performance Marketing Creative and Affiliate teamswhile managing external influencer and agency relationships to execute impactful campaigns. Additionally the role will support content planning trend analysis and competitive research to ensure our influencer strategies remain innovative and aligned with industry best practices.
Key Responsibilities:
- Influencer Campaign Management: Oversee the full lifecycle of influencer and content creator campaigns including influencer identification outreach content review and performance evaluation to maximize impact and brand alignment.
- Influencer Recruitment: Identify engage and establish partnerships with influencers across platforms such as Instagram TikTok YouTube and Pinterest ensuring alignment with the brands vision and target audience.
- Relationship Management: Build and maintain strong relationships with influencers facilitating seamless communication efficient contract and timely delivery of campaign assets.
- Content Development & Oversight: Collaborate with Creative and Brand teams to develop comprehensive influencer briefs and content guidelines ensuring all influencergenerated content aligns with brand standards and campaign objectives.
- Performance Analysis & Optimization: Track measure and analyze key campaign metrics providing actionable insights on engagement reach and overall brand impact to drive continuous improvement.
- Market & Trend Analysis: Conduct competitive benchmarking and trend research to inform influencer marketing strategies and ensure the brand remains at the forefront of industry developments.
- Product Seeding & Gifting Coordination: Manage product sampling and gifting initiatives to strengthen relationships with influencers and enhance brand advocacy.
- Content Strategy & Ideation: Contribute to creative brainstorming sessions and assist in the development of video and social media content to support marketing campaigns.
- CrossFunctional Collaboration: Work closely with Social Media Creative and Merchandising teams to align influencergenerated content with broader marketing strategies ensuring a cohesive brand narrative.
Qualifications
- Experience: Within influencer marketing social media management brand partnerships or project coordination. Any internship experience is also considered valuable.
- Industry Knowledge: A genuine passion for digital marketing current social media trends influencer ecosystems and content creation.
- Organizational Skills: Demonstrated ability to manage multiple projects simultaneously adhering to deadlines and maintaining attention to detail.
- Communication Skills: Proficiency in written and verbal communication essential for effective influencer engagement and campaign management.
- Analytical Abilities: Competence in analyzing campaign data to identify patterns and insights with proficiency in Excel or Google Sheets. Familiarity with social media management tools like Sprinklr is advantageous.
- Technical Proficiency: Experience with influencer marketing platforms (e.g. LTK Metapic Upfluence CreatorIQ) is beneficial. Basic skills in video editing graphic design (Photoshop Canva) or other content creation tools are a plus.
- Personal Attributes: A proactive and creative mindset coupled with adaptability in a dynamic fastpaced environment.
- Education: Bachelors degree in Marketing Communications Business or a related discipline and or qualified by experience.
Why Join Us
- Competitive salary & career development opportunities.
- Handson experience working with top influencers and content creators.
- Exposure to highimpact brand and performance marketing campaigns.
- Access to learning & development programs including financial support for training.
- A fastpaced collaborative and creative team with strong growth potential.
Interested Click apply and get talking with a Wayfair Recruiter!
#Disclaimer: For the purposes of advertising and optimization Wayfair may use a different title to that of your contracted title.
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industryleading technology and creative problemsolving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risktakers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and wellpositioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.
Required Experience:
IC
Employment Type
Full Time
