Marketing Automation Specialist
Marketing Automation Specialist
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Job Description
At PitchBook we are always looking forward. We continue to innovate evolve and invest in ourselves to bring out the best in everyone. Were deeply collaborative and thrive on the excitement energy and fun that reverberates throughout the company.
Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means theres going to be some ambiguity along the way but we excel when we challenge ourselves. Were willing to take risks fail fast and do it all over again in the pursuit of excellence.
If you have a good attitude and are willing to roll up your sleeves to get things done PitchBook is the place for you.
About the Role:
The Revenue Operations department is responsible for creating maintaining and continually improving PitchBooks systems that support our clientfacing roles in Sales and Customer Success. This team works crossfunctionally with Sales Marketing Finance and IT to drive efficiency accuracy and revenue growth.
The PitchBook Revenue Operations team is looking for a passionate and detailoriented Marketing Automation Specialist to assist in the management of a sustainable martech architecture that supports our overall marketing goals. This role calls for an individual who will develop build and maintain programs and processes aimed at creating scalable operational excellence. The Marketing Automation Specialist must be detailoriented with demonstrated experience in marketing automation (Marketo) CRM management (preferably and project management. This role will work closely with various teams across PitchBook to ensure the creation and of marketing campaigns with maximum success.
This person will support our internal tools/products that are responsible for prospect movement through our Sales and Marketing funnel focused on lead routing field mapping pipeline health and system integrations.
Primary Job Responsibilities:
- Identify opportunities and implement projects that will help improve campaign performance and scale the department efficiently
- Partner with other marketing teams to provide operational (campaign setup and support
- Partner with crossfunctional teams to automate processes and assess opportunities for improving data and system integrations
- Support the evaluation and implementation of new marketing technology
- Support our account based marketing efforts bringing together the tools and data to assist account selection contact identification and performance evaluation
- Field custom requests and capabilities questions
- Investigate issues and technical problems with Marketo or other internal tools
- Proactively monitor marketing funnel and campaign metrics (conversion rates campaign attribution email performance) and produce actionable insights
- Create documentation and training for marketing operations processes and systems
- Support the vision and values of the company through role modeling and encouraging desired behaviors
- Participate in various company initiatives and projects as requested
Skills and Qualifications:
- Bachelors degree in Marketing Business Information Technology or related field
- 2 years working experience with Marketo
- 2 years working experience with a CRM (strong preference for
- Experience with troubleshooting system process and data issues
- Detailoriented with excellent oral and written communication skills
- Excellent project management time management and attention to detail
- Experience with lead routing tool a plus (e.g. LeanData Openprise)
- Understanding of B2B funnels sales pipelines and how the mechanisms are implemented to control proper lead flow
- Ability to prioritize and manage various projects based on changing business needs
- Experience building emails nurture campaigns and marketing automation workflows
- Demonstrated ability to synthesize data summarize issues and think creatively
Benefits Compensation at PitchBook:
Physical Health
- Comprehensive health benefits
- Additional medical wellness incentives
- STD LTD AD&D and life insurance
Emotional Health
- Paid sabbatical program after four years
- Paid family and paternity leave
- Annual educational stipend
- Ability to apply for tuition reimbursement
- CFA exam stipend
- Robust training programs on industry and soft skills
- Employee assistance program
- Generous allotment of vacation days sick days and volunteer days
Social Health
- Matching gifts program
- Employee resource groups
- Subsidized emergency childcare
- Dependent Care FSA
- Companywide events
- Employee referral bonus program
- Quarterly team building events
Financial Health
- 401k match
- Shared ownership employee stock program
- Monthly transportation stipend
*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.
Compensation
- Annual base salary: $85000$95000
- Target annual bonus percentage: 7.5
*Starting pay will be based on several factors and commensurate with qualifications & experience. We also have a locationbased compensation structure; there may be different ranges for candidates by location.
Working Conditions:
We believe our business and our culture are strongest when we work together in person. We also know that its helpful to have some flexibility to work remotely. Most roles work in the office 3 days/week and some are expected to work in the office 45 days/week. The current expectation for this role is that you are working in the office 3days/week and that you are in the office fulltime during the training period for which the length varies by role. During an initial phone screen the team will discuss expectations for this specific position.
The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an ongoing basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.
Life At PB:
We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. Its our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view listening to others learning and reflecting on what weve heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.
We are excited to get to know you and your background. Concerned that you might not meet every requirement We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.
#LILG1
Required Experience:
Unclear Seniority
Employment Type
Full Time
