Head of Americas Field Marketing
Head of Americas Field Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Who we are
About Stripe
Stripe is a financial infrastructure platform empowering businesses globally to thrive in the digital economy. Millions of companiesfrom the worlds largest enterprises to the most ambitious startupsuse Stripe to accept payments grow their revenue and accelerate new business opportunities. Our mission is to increase the GDP of the internet and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyones reach while doing the most important work of your career.
About the team
The Stripe Americas Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales we focus on accelerating the path to purchase and enhancing product adoption among our user base. Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences as well as spearheading our most significant conferences and sponsorships that drive gotomarket (GTM) success and business growth. Join us and be part of a culture that celebrates teamwork innovates boldly and makes a meaningful impact.
What youll do
As the Head of Americas field marketing you will play a pivotal role in developing and implementing the field marketing strategy programs and operations to engage potential and existing customers to create and accelerate the sales pipeline. This will be in alignment with the Americas Revenue & Growth strategy. As a key member of the Americas Marketing team this role offers a significant opportunity to contribute to and impact our rapidly growing business.
Responsibilities
- Serve as a marketing thought leader for the Americas at Stripe by staying abreast of financial technology trends and sharing insights.
- Build lead and develop a highperforming team of field marketing professionals.
- Drive field marketing efforts across the Americas region. Ensure strong coordination with Sales leadership and covering all customer segments.
- Collaborate closely with Demand Generation Product Marketing Sales Solutions Architecture and Partnerships to create and implement a field marketing plan that boosts awareness and adoption of Stripe.
- Guide collaboration with Sales to align account plans and develop effective accountbased marketing strategies.
- Oversee the development of a regional events strategy incorporating thirdparty and Stripehosted events in inperson virtual and hybrid formats.
- Oversee the development and of mid and lowerfunnel regional marketing programs to accelerate lead conversion generate pipeline and drive revenue in collaboration with the sales organization.
- Strengthen collaboration with Sales to enhance efficient prospecting and lead followup through programmatic initiatives.
- Lead the tracking measurement and communication of program results while fostering a culture of innovation to create new global best practices through experimental efforts.
- Inspire the team to discover creative ways to convey the value of Stripe to a diverse range of personas.
Who you are
Were looking for an experienced creative and resultsoriented marketing leader to join our Americas Field Marketing team. The ideal candidate is datadriven and understands the diverse needs of businessesfrom startups to Fortune 500 enterprises. If you have a proven track record of driving customer outcomes and can effectively collaborate with sales leaders to translate business needs into engagement opportunities we want to hear from you. We value leaders who inspire support and advocate for their teams. If you thrive in ambiguity embrace challenges and possess a growth mindset lets connect!
Minimum requirements
- 10 years of relevant B2B field marketing experience including leading events and demand generation programs and campaigns.
- 5 years of team management experience with a proven ability to lead motivate and develop diverse teams.
- Proven track record of defining and executing field marketing programs and events that drive new customer acquisition and pipeline generation.
- Proven experience in developing and executing both largescale and targeted multichannel marketing programs across the entire customer journey.
- Familiarity with inperson event environments and a strong understanding of how to integrate event experiences into the buyers journey to generate demand.
- Strong experience collaborating with Sales teams on joint planning and ensuring disciplined lead followup and establishing trust as a strategic partner.
- Solid understanding of lead management and sales funnel dynamics.
- Strong analytical skills with a datadriven approach to decisionmaking.
- Excellent verbal and written communication skills capable of synthesizing and presenting business health insights in an executiveready format.
- Strategic mindset with strong analytical capabilities; comfortable interpreting data to inform decisionmaking.
Preferred qualifications
Bachelors degree in Marketing Business Communications or related field preferred; MBA is a plus.
- Marketing experience in tech or SaaS organizations is highly desirable with B2B enterprise customer marketing preferred.
- Experience leading field marketing teams that deliver marketing programs outside of the US
- Experience driving effective accountbased marketing programs with measurable results is a plus
Required Experience:
Director
Employment Type
Full Time
