The role:
Join our dynamic team at SoFi as a Senior Researcher working across the business to influence product decisions at various stages of product development. At SoFi were dedicated to helping our members achieve financial independence and reach their goals. We aim to be at the center of our members financial lives offering a suite of products and services including credit score monitoring banking investing credit cards personal loans student loans home loans and more.
What youll do:
- Lead research initiatives that inform product strategy and design driving usercentered decisionmaking across the product lifecycle.
- Work collaboratively with crossfunctional teams including product management design and engineering to deliver impactful insights that shape the future of our products.
- Plan design execute and analyze a wide range of user research studies employing appropriate methodologies (qualitative and quantitative) to address research questions.
- Synthesize research findings into clear concise and actionable insights that inform product decisions.
- Lead and contribute to multiple workstreams within and across business areas collaborating with crossfunctional teams as needed.
- As needed deliver complex projects impacting the business unit and participate in strategy for product team roadmaps.
- As needed conduct rapid iterative designfocused research in collaboration with product and design partners.
- Leverage a strong understanding of user and business needs to influence userfocused outcomes incorporating questions and feedback into decisionmaking.
- Create artifacts that influence outcomes consider diverse audiences and balance vision with feasibility. May leverage tools like leading workshops and/or sprints.
- Stay uptodate on industry trends and best practices sharing relevant insights.
- Contribute to the growth and development of research best practices and methodologies within the team.
What youll need:
- Bachelors Degree in HumanComputer Interaction Psychology Sociology Anthropology or a related field (Graduate Degree preferred).
- Five 5 years of experience conducting user research in a product development setting.
- Expertise in a variety of qualitative and quantitative research methods including:
- Industrystandard qualitative methods such as interviewing usability testing concept testing diary studies tree tests card sorting and journey mapping.
- Basic quantitative skills including sample formulation survey design and fielding and descriptive analysis.
- Strong analytical and problemsolving skills with the ability to synthesize complex information and identify key insights.
- Excellent communication and presentation skills with the ability to articulate research findings clearly and persuasively.
- Ability to work independently and collaboratively in a fastpaced environment.
- Demonstrated understanding of the tradeoff between rigor and speed in research.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- A drive for learning and selfimprovement both in terms of research skills and product knowledge within financial services.
Even better:
- Experience with advanced survey design (conjoint MaxDiff segmentation etc.
- Experience with mixedmethods and/or multimethod research.
- Experience with advanced data analysis inferential analysis regression etc.
- Experience with experimental research design.
Required Experience:
Senior IC