Client Marketing Strategy Director
Client Marketing Strategy Director
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Job Description
Primary Purpose
The Client Marketing Strategy Director will lead the planning development and of marketing assets to support our clientfacing teams. This individual will be responsible for gathering marketing needs prioritizing initiatives and overseeing asset development from concept to completion. The ideal candidate will have a strong background in marketing or brand strategy thrive in crossfunctional collaboration and be highly datadriven.
This Hybrid role requires inperson work at our Newton MA headquarters.
Bright Horizons is trusted by families and employers around the world for highquality child care and early education backup care and workplace education. We partner with some of the worlds best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.
Essential Functions/Responsibilities
- Lead Marketing Asset Strategy: Gather assess and prioritize marketing asset needs across the organization to ensure alignment with business objectives.
- CrossFunctional Collaboration: Partner with internal teamsincluding clientfacing teams creative product and operationsto develop highimpact marketing materials.
- EndtoEnd Project Management: Oversee the marketing asset development process from ideation through ensuring timelines and quality standards are met.
- DataDriven Decision Making: Utilize analytics and insights to inform marketing strategies optimize asset effectiveness and measure performance.
- Brand and Messaging Consistency: Ensure all marketing materials align with the companys brand voice positioning and overall strategic direction.
- Stakeholder Engagement: Work closely with sales account management and leadership teams to understand their marketing needs and deliver tailored solutions.
- Resource Allocation & Prioritization: Develop and manage a structured framework for prioritizing marketing projects based on business impact and available resources.
- Innovation & Best Practices: Stay ahead of marketing trends and implement best practices to drive continuous improvement in marketing .
Minimum Requirements:
- Bachelors Degree in Marketing Brand or related field Required
- 10 years Marketing brand and project management experience Required
Preferred Requirements:
- Masters Degree Preferred
- Experience with Salesforce Salesforce Marketing Cloud printondemand systems and providing creative direction preferred.
- Strong project management skills Ability to lead projects and take initiative on ideas with minimal supervision.
- Must be resultsoriented and highly motivated.
- Strong crossfunctional communications skillset
- Comfortable setting aggressive goals and exceeding them.
- Thrives in a team environment as well as in an individual setting.
- The individual should function effectively under pressure and maintains a sense of humor; be willing to adjust roles and responsibilities to meet the needs of a constantly changing and growing organization
- Be able to adjust quickly to changing priority of tasks.
- Knowledgeable and adept at Microsoft OS including Microsoft Office Excel Outlook.
- Must be detailoriented and set high standards for quality.
- Strong organizational skills required.
- Proven excellent written and verbal communication skills.
- Strong writing skills review skills and general creative eye
- Must be a selfstarter with a sense of urgency and a commitment to delivering highquality work consistently
Benefits:
Bright Horizons offers the following benefits for this position subject to applicable eligibility requirements:
- Medical dental and vision insurance
- 401(k) retirement plan
- Life insurance
- Longterm and shortterm disability insurance
Life at Bright Horizons:
Our people are the heart of our company. Because were as committed to our own employees as we are to the children families and clients we serve our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race color religion sex age disability sexual orientation veteran status national origin genetic information or any other characteristic protected under federal state or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process please contact the recruitment helpdesk ator . Determinations on requests for reasonable accommodation will be made on a casebycase basis.
Required Experience:
Director
Employment Type
Full-Time
