Director of Marketing Technology
Director of Marketing Technology
Posted on :
27-04-2025
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1 Vacancy
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Job Description
At Qualtrics we create software the worlds best brands use to deliver exceptional frontline experiences build highperforming teams and design products people love. But we are more than a platformwe are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit determination and a disdain for conventionbut most of all it requires closeknit highfunctioning teams with an unwavering dedication to serving our customers.
When you join one of our teams youll be part of a nimble group thats empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together by passing the mic and iterating until the best solution comes to light. You wont have to look to find growth opportunitiesready or not theyll find you. From retail to government to healthcare were on a mission to bring humanity connection and empathy back to business. Join over 5000 people across the globe who think thats work worth doing.
When you join one of our teams youll be part of a nimble group thats empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together by passing the mic and iterating until the best solution comes to light. You wont have to look to find growth opportunitiesready or not theyll find you. From retail to government to healthcare were on a mission to bring humanity connection and empathy back to business. Join over 5000 people across the globe who think thats work worth doing.
Director of Marketing Technology
Why We Have This Role
At Qualtrics were scaling our B2B marketing capabilities to support our rapid global growth. We need a visionary leader to oversee our marketing technology ecosystem and drive operational excellence. This role will leverage technological innovation particularly AI to transform how we engage with prospects and customers. By aligning marketing strategy with technological advancements this position will play a critical role in delivering personalized and datadriven customer experiences at scale.
How Youll Find Success
- Building a cohesive MarTech strategy that aligns with Qualtrics ambitious growth objectives
- Creating seamless integration between our marketing platforms and broader business systems
- Pioneering AI adoption that measurably improves marketing efficiency and effectiveness
- Developing scalable repeatable processes that enable global marketing operations
- Establishing metrics and governance models that drive continuous improvement
- Collaborating effectively across departments to break down silos
How Youll Grow
At Qualtrics your professional development is a top priority. In this role youll grow by:
- Expanding Your Leadership Impact: Shape marketing technology strategy at a company thats defining an entire industry category
- Building FutureReady Skills: Gain handson experience with cuttingedge AI and emerging marketing technologies
- Developing Business Acumen: Work directly with executive leadership to connect technology decisions to business outcomes
- Expanding Your Network: Collaborate with leaders across Qualtrics and build relationships with industry peers and technology partners
- Driving Visible Results: Lead highvisibility initiatives that directly impact company growth and customer experience
We believe in promoting from within and will support your aspirations whether thats deepening your technical expertise or broadening your strategic leadership capabilities.
Things Youll Do
- Partner with leadership to align technology investments with business outcomes
- Architect and manage our endtoend marketing technology stack
- Lead implementation of generative AI solutions to enhance content creation personalization and campaign
- Oversee the building and maintenance of data flows between marketing systems and our broader technology ecosystem
- Drive marketing automation strategy to improve campaign velocity and effectiveness
- Oversee marketing operations governance including documentation and best practices
- Develop and mentor a highperforming marketing operations team
What Were Looking For On Your Resume
- 10 years of experience in B2B marketing technology and operations roles
- Demonstrated expertise with Marketo and marketing automation platforms
- Track record of building and managing integrated marketing technology ecosystems
- Experience leading crossfunctional technology initiatives
- Team leadership and development experience
Nice to Have:
- Experience implementing and working with generative AI for marketing applications
- Salesforce administration background
- Certifications in relevant marketing platforms (Marketo Certified Expert etc.
- Background in SaaS or enterprise technology marketing
- Experience managing technology budgets and vendor relationships
What You Should Know About This Team
- Our Marketing Technology and Operations team is a dynamic collaborative group that serves as the backbone of Qualtrics global marketing efforts. We pride ourselves on being both strategic consultants and handson problem solvers. Our team culture emphasizes innovation continuous learning and measurable impact.
- We work closely with campaign teams creative services product marketing and revenue operations to ensure seamless customer journeys. While we maintain high standards and move quickly we also value worklife balance and celebrate team successes.
- As part of Qualtrics youll join a company thats revolutionizing experience management while enjoying competitive compensation equity opportunities flexible work arrangements and a supportive inclusive environment.
Our Teams Favorite Perks and Benefits
- Medical Dental and Vision coverages as well as generous 401(k) match
- Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships spa massages workout equipment meditation apps and much more.
- $1800 Experience bonus to be used for an Experience of your choosing
- 6 weeks parental leave for all parents with an additional 68 weeks for birthing parents. Parents can also take advantage of our 4 week parttime transition period back to work.
- Other parental benefits include fertility coverage of two cycles of fertility assistance adoption assistance cloud village daycare within walking distance of Provo office Milk Stork for shipping breast milk home when you are traveling
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays plus one day selected by your organizational leader. These purposeful inperson days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week work where you want owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave ActEqual Opportunity EmploymentEmployee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please let your Qualtrics contact/recruiter know.
Not finding a role thats the right fit for now Qualtrics Insiders is the onestop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics upcoming events behind the scenes stories from the team interview tips hot jobs and more. No spam we promise! Youll hear from us two times a month max with fresh totally tailored info so be sure to stay connected as you explore your best role and company fit.
For fulltime positions this pay range is for base per year; however base pay offered may vary depending on location jobrelated knowledge education skills and experience.A signon bonus and restricted stock units may be included in an employment offer in addition to a range of medical financial and other benefits based on eligibility criteria.
Washington State Annual Pay Transparency Range
$194500$324000 USD
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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