Role & Responsibilities
Planning and :
- Develop and execute a comprehensive global content strategy that aligns with the company s overall business objectives and brand vision. Ensure the content strategy supports the ecommerce platform s goals including traffic growth user engagement conversion and retention.
SEO and Traffic Generation:
- Implement SEO best practices to improve organic search rankings and drive traffic. Focus on optimizing website architecture speed mobilefriendliness and other technical factors to improve search engine visibility.
Social Media Strategy:
- Develop and oversee a robust social media strategy to enhance brand visibility and engage the online community.
AI and Technology Integration:
- Stay at the forefront of AI and NLP advancements to continuously innovate and integrate the latest technologies into the ecommerce platform.
Analytics & Reporting:
- Utilize analytics tools to measure the effectiveness of content strategies and provide regular reports on key metrics.
Project Management and Quality Control:
- Evaluate and implement project management tools to ensure projects meet quality standards and comply with technical specifications.
Team Management:
- Lead mentor and inspire a diverse content team. Set clear goals KPIs and performance expectations for the team.
Partner Management:
- Develop key alliances with large companies like Google Meta Adobe and Twitter and manage relationships with SEO content and social media tech partner agencies.
Ideal Candidate
Educational Qualifications:
- Bachelor s degree in Communications Marketing Finance or a related field. Master s degree preferred. Certifications in SEO Content Creation and Management are a plus.
Work Experience:
- 1215 years of work experience preferably in Financial Services/Ecommerce companies. At least 5 years of experience in a similar leadership role.
Skills:
- Proven experience in content strategy digital marketing SEO AI and project management.
- Extensive experience in ecommerce with a strong understanding of traffic generation conversion optimization and user experience.
- Strong understanding of project management methodologies (Agile Scrum Waterfall) and tools (JIRA MS Project).
- Proficiency in analytics tools (Google Analytics Adobe Analytics) and SEO tools (SEMrush Ahrefs).
- Experience in AI and machine learning frameworks like TensorFlow and PyTorch.
Perks Benefits and Work Culture
Our people define our passion and our audacious incredibly rewarding achievements. Bajaj Finance Limited is one of India s most diversified Nonbanking financial companies and among Asia s top 10 Large workplaces. If you have the drive to get ahead we can help find you an opportunity at any of the 500 locations we re present in India.
google analytics,adobe analytics,agile,management,strategy,jira,traffic generation,waterfall,ms project,conversion optimization,project management,ai,semrush,digital marketing,pytorch,ahrefs,content strategy,user experience,tensorflow,seo,scrum