CRM Manager LatAm

Were building money without borders for people and businesses and we need your help to make our LatAm customer comms bestinclass.

So were looking for a CRM Manager to join our growing CRM team and be responsible for executing on the LatAm lifecycle marketing strategy. The CRM Manager will enact the daytoday output necessary to deliver on an effective communications strategy for Wises customers: from building email campaigns to introducing customers to key features and exciting product launches to supporting the team through light reporting and asset management.

The role will deliver bestinclass customer communications. The role will report into the CRM Senior Manager and follow the processes and practices agreed within the CRM team. 

CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business. 

Were problem solvers we work with our Product Marketing Tech Analytics UX Research and Product Marketing teams to define and execute the strategy for product and marketing customer communications across multiple channels (email push notifications inapp messages).

This role is ideal for candidates with entrylevel experience who are passionate about driving product adoption and brand awareness. If you have Liquid and SQL experience and know how to use Braze this is an added bonus but its by no means required..

Your Mission:

• Build email and push templates that further the mission of creating money without borders in the LatAm market (upwards of 75 of your time).

• Develop detailed platform knowledge on the intricacies of Wise CRM tools such as Braze Stripo Looker Jira and .

• Oversee asset requests and act as the Point of Contact (POC) for the LatAm CRM team when it comes to driving finalized marketing material through the Brand & Creative team

• Design and implement effective customer lifecycle management strategies to drive longterm engagement and loyalty through continuous optimisation.

• Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices compliance requirements through appropriate channels and without errors.

• General support for our regional LatAm CRM strategy including customer lifecycle management segmentation and engagement initiatives.

Qualifications :

• You have strong verbal and written English and Portuguese skills

• Entrylevel experience in a CRM role with strong interest in segmentation lifecycle management and stakeholder engagement 

• Experience with the concepts and strategies for maximizing user engagement through a CRM mindset

• Extreme attention to detail and ability to remain focused on precision even in times of highvolume requests

• Customerfirst attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.

• Excellent verbal and written communication skills and strive to have a customerfirst mindset.

• Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision.

• Selfstarter and impactdriven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. Youre not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humor.

• Technicallysavvy with a creative eye. Youre comfortable with technical matters but you also care about how your comms look and what message you send to your customers. 

• Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.

Desirable:

• Experience in a productdriven environment

• Competency in coding HTML CSS and Shopify Liquid. 

• Experience using SQL and other analytical tools (Looker GA MixPanel etc. 

• Experience using Braze or similar crosschannel marketing platforms.

• Experience working in an international organization.

Additional Information :

• Please apply by submitting your resume in English. Applications in Portuguese will not be considered
• Office: Sao Paulo BR
• Flexible working whether its working from home school plays or life admin we get that flexibility is essential and youre trusted to do the right thing and be responsible
• Stock options in a profitable company
• Paid annual holiday sick days parental leave and other leave opportunities
• 3 me days per year
• 6 weeks of paid sabbatical after 4 years at Wise on top of annual leave
• Private medical insurance

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Fulltime