Product Marketing Analyst

3. Technical Skills

3.1 understanding of the Market Equation deliverables and GPDS Gateways

3.2 PDL interpretation OBV Development Eurovac codes submission

3.3 Ability to work with Microsoft suite (Excel and Powerpoint Onenote Onedrive)

3.4 written & verbal presentation skills required for external & Senior Management interaction

3.5 Strong analytical abilities to both collect data from multiple sources and organize / interpret it for consumer insights & strategic application

Ability to manage and work in a matrix organization with multiple business disciples different cultures and time zones

4. Soft Skills

4.1 Selfstarter capable of operating independently on multiple tasks while ensuring Project deadlines are met

4.2 One Ford Behaviours

4.3 Analytical Skills

4.4 Communication Negotiating and Presentation Skills

1. Strategic Thinking

2. Innovation

3. Collaboration

4. Business Acumen

Success in this role is measured by the achievement of GPDS milestone vehicle launches on time with quality and management of nameplate franchise

1. GPDS / Milestone Development

1.1 Complete Market Equations in support of all GPDS Marketing Deliverables are completed and met for future model programs

That includes product packaging pricing actions as well as program volumes and take rates to maximize customer desirability and company/dealer profitability

Target Customer definition

Role in portfolio

IndustrySegment and competitor analysis in support of program positioning

Pricing Strategy

Program cycle average volume

1.2 Ensure vehicle line programes meet financial guardrails at various milestones

2. Cycle Plan

2.1 Direct market wants into cycle plan studies and input

2.2 Support the development of Cycle Plan Portfolio

2.3 Development of FPVs with Cycle Plan programe input

2.4 Development of annual PVAs

3. Program Setup

3.1 Ensure PDL & compile Order Guide accurately for SAF product group

3.2 Ensure all program inputs and changes are aligned with key local market stakeholders

4. GTM Program Lead

4.1 Lead Go To Market process to ensure vehcile line is launched on time and with quality

4.2 Lead delivery of Product and Brand launch activities on time and with quality (Day 1 Marketing Brief OBVs Order Guides Dealer Pre sell pack Website & Brochure brief Pricing M&M Codes Final Dealer Sell Pack

5. Brand Marketing

51 Support all business activities that are revelant to name plate

52 Support the collection and maintenance of market/competitive data on assigned vehicle lines

53 Suppport / lead Franchise room discussions with the aim of monitoring overall nameplate business health and drivning growth and profitability

54 Support monthly option mix forecast/alignment

55 Support tactical Marketing campaign development

56 Support annual Pricing Strategy Development

6. Governance

6.1 Lead/support governace activities for Marketing Operations Review Meeting

6.2 Support /lead paper development and discusions for responsible vehicle lines

6.3 File all papers 48 hours prior to meeting and minutes to be published 48 hours post meeting

6.4 Review of Cycle Plan and Milestone inputs with local stakeholder prior to submission to ensure alignment

6.5 Provide Planning and Leadership for Product Marketing Specialists

1. Interdepartmental Collaboration

1.1 Work closely with IMG PD teams when developing a business case

1.2 Work closely with marketing and PR Comms team to ensure success launch/tactical campaign development

1.3 Ensure Sales input is considered with developing Market Equations

1.4 Work with local sales planning teams to ensure MP1 and Job 1 dates are adhered too

1.5 Work with Local finance teams to ensure SAF program milestoneand pricing financials are accurate.

1.6 Colaborate with relevent skill team to deliver robust Go to Market and Franchise Room deliverables.

2. CrossFunctional Projects

2.1 Support the development of Special Introductory Packs for responsible vehicle lines by working with local VP FCSD and IMG product teams

3. Stakeholder Engagement

3.1 Sales Team including fleet

3.2 Sales Planning

3.3 Finance

3.4 PR

3.5 FCSD

3.6 FMC Leadship

3.7 Dealer Development

3.8 Ford Credit

3.9 Homologation

1. Education

1.1 National Diploma or bachelors degree in marketing/sales or equivalent

Experience

2.1 5 years automotive experience in Marketing & Sales or similar

2.2 Previous Product Marketing experience preferred