Associate Manager Retail Brand Marketing
Associate Manager Retail Brand Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 70000 - 90000
1 Vacancy
Job Description
COMPANY OVERVIEW
Cresco Labs is one of the largest public vertically integrated multistate operators in the cannabis industry. Our portfolio of inhouse cultivated and manufactured brands features some of the highest quality most awarded and most popular cannabis products in America. With dozens of locations nationwide our owned and operated Sunnyside dispensaries provide a welcoming positive judgementfree place to shop for anyone at any point on their cannabis journey.
Founded in 2013 Cresco Labs mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry our teams are constantly focused on supporting the needs of our fellow colleagues consumers customers and communities alike. With a focus on Social Equity and Educational Development our SEEDTM initiative ensures that our company reflects the communities in which we serve ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.
At Cresco Labs we aim to revolutionize and lead the nations cannabis industry with a focus on quality and consistency of product and to bring legitimacy to the industry with the highest level of integrity and professionalism.
If youre interested in joining our mission click the below links to join our team today!
MISSION STATEMENT
At Cresco we aim to lead the nations cannabis industry with a focus on regulatory compliance product consistency and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity strictly adhering to regulations and promoting the clinical efficacy of cannabis. As Cresco grows we will operate with the same level of professionalism and precision in each new market we move in to.
JOB SUMMARY
The Associate Manager of Brand Marketing will help drive the growth of Sunnyside* Cresco Labs national retail brand by developing and executing strategies that strengthen our presence both nationally and locally. This role includes but is not limited to creating and managing retail marketing campaigns briefing creative agencies evolving our brand strategy and expanding the Sunnyside* portfolio of owned products. Youll work crossfunctionally to deliver cohesive impactful campaigns that connect with our audience and drive business results.
CORE JOB DUTIES
- Champions the the Sunnyside* retail brand by managing adherence of brand guidelines brand positioning and identification development of national campaigns and supporting local markets with regional initiatives.
- Assist in the development and implementation of strategic marketing plans and brand strategy from briefing creative agencies to activating across our marketing channels.
- Collaborate with eCommerce CRM regional marketing and wholesale teams to build strong channel strategies lead the development of associated creative and bring brand campaigns to life.
- Develop internal communication plans that energize partners in the field and retail operations gaining buyin and support of national programming priorities.
- Analyze and report on campaign performance sales metrics market trends competitive activity consumer insights and other data to strengthen ongoing brand projects and strategy.
- Track brandrelated marketing expenses and vendor estimates and scopes to manage within the retail marketing budget.
- Grow your knowledge regularly through team member 1:1s research and identify opportunities to share best practices with the broader team.
REQUIRED EXPERIENCE EDUCATION AND SKILLS
- Bachelors degree required. MBA preferred.
- 3 years of relevant marketing experience with a focus on retail product or brand marketing. Must demonstrate ability to lead and build a consumerfacing brand.
- Relevant experience activating in multiple channels including CRM and eCommerce.
- Ability to perform and thrive in environments with minimal process and structure and comfort with managing through ambiguity.
- Ability to remove personal preferences during decision making to make calls that are best for the company and brand.
- Strong bias for action. You identify a problem and mobilize to solve it.
- Proven project management skills. You are able to juggle multiple highpriority projects.
- Strong numerical and analytical skill set with ability to interpret quantitative data.
- Strong communication skills (exceptional listening skills persuasive and professional communicator).
- Entrepreneurial and teamoriented spirit. You are able to motivate and lead crossfunctional teams.
- Genuine passion for marketing and the cannabis industry.
BENEFITS
Cresco Labs is proud to offer eligible employees a robust offering of benefits including major medical dental and vision insurance a 401(K)match program FSA/HSA programs LTD/STD options life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by fulltime or parttime roles location or position.
In accordance with any local and state compensation laws the compensation listed is the current estimated range for the position. Final offer details and future compensation may be determined by multiple factors including but not limited to geographic location market compensation data skills experience and other relevant factors. For questions about this please discuss with your recruiter during the interview process.
Pay Range
$70000 $90000 USD
ADDITIONAL REQUIREMENTS
- Must be 21 years of age or older to apply
- Must comply with all legal or company regulations for working in the industry
Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.
California Consumer Privacy Act (CCPA) Notice to Applicants:
Please read theCalifornia Employee Privacy Notice(CA Privacy Notice) regarding Sunnyside* and its affiliate Cresco Labs policies pertaining to the collection use and disclosure of personal information. This CA Privacy Notice supplements the information contained in theSunnyside* Privacy Policyand applies to California resident employees and job applicants. Applicants with disabilities may access this notice in an alternative format by contacting
Reporting a Scam:
Cresco Labs is aware of fictitious employment offers being circulated from various sources. Many of these schemes consist of an alleged offer of employment with Cresco Labs with the intention of gaining personal information including payment and/or banking information. Be aware that fraudulent job offers and correspondence may appear legitimate: they may feature a Cresco Labs logo they may appear to originate from an officiallooking email address or web site or they may be sent by individuals purporting to represent Cresco Labs or an entity which includes the word Cresco Labs in its name.
Please note that Cresco Labsdoes notask for payment or personal banking information as a condition of employment. Any personal information is requested for payroll or state badging purposes only. Applications can be securely submitted through our careers pages.
We are working diligently to block this from if an offer of employment looks too good to be true. Never divulge personal and banking information or send money if you are unsure of the authenticity of an email or other communication in the name of Cresco Labs.
If you are in doubt please contact us atwith questions.
Required Experience:
Manager
Employment Type
Full Time
