Company Overview
TeachEdison is an Education Technology company based in Bangalore specializing in highperformance software solutions for educators. With a focus on building innovative products like EdisonOS a comprehensive operating system for knowledge commerce TeachEdison is a growing company within the software development industry. Comprising a team of 1150 employees TeachEdison is committed to revolutionizing the way educators engage and manage their content delivery processes.
Job Overview
We are looking for a skilled Content Marketer to join our team in Coimbatore. This midlevel position is essential for creating and managing engaging content that drives our educational technology brand forward. The successful candidate will have a strong grasp of market trends and a flair for creative writing contributing to our dynamic approach in transforming knowledge commerce.
Qualifications and Skills
- Proficiency in SEO optimization to enhance our digital visibility and drive organic growth (Mandatory skill).
- Strong copywriting skills aimed at crafting compelling and concise messages for various audiences (Mandatory skill).
- Capability in market research to effectively tailor content towards emerging industry trends and demands (Mandatory skill).
- Ability to tell captivating stories that resonate with educators and enhance user engagement.
- Experience in blogging to create insightful articles that reflect thought leadership and industry insights.
- Creative writing expertise to produce engaging content across different platforms while maintaining brand voice.
- Proficiency in social media communications to creatively promote content across various channels.
- Strategic communications skills to harmonize content marketing strategies with broader brand objectives.
Roles and Responsibilities
- Develop and execute a comprehensive content marketing strategy aligned with company goals and industry standards.
- Create highquality engaging content for all digital platforms including blogs social media and the company website.
- Conduct thorough market research to inform content strategies and maintain competitive advantage.
- Collaborate with the product development team to ensure content accurately reflects platform capabilities and enhancements.
- Implement SEO best practices to improve content visibility and search rankings online.
- Measure and analyze content performance metrics to refine strategies and enhance future efforts.
- Manage and grow TeachEdisons online presence through strategic social media content plans.
- Coordinate with crossfunctional teams to maintain cohesive messaging and branding across all content initiatives.
Required Experience:
Manager