Marketing Lead
Marketing Lead
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1 Vacancy
Job Description
TransPerfect Is More Than Just a Job
Our greatest asset is our people and nothing is more important to us than ensuring that everyone knows that. Each of our 100 offices has its own individual identity and each also has its own unique rewards.
Company Description
We are Technicolor Games part of the TransPerfect family. As a leading provider of worldclass art animation VFX and engineering services for the video game industry we partner with AAA studios and publishers to bring their creative visions to life. Our global team of artists and technologists is trusted to deliver outstanding visuals scale and innovation across the industrys biggest titles.
Role Overview
As the Marketing Manager at Technicolor Games you will drive brand awareness thought leadership and demand generation across our global markets. Youll play a critical role in shaping how the worlds leading developers and publishers perceive Technicolor Games building our presence through compelling content events and digital campaigns.
This is a B2B role focused on client engagement not game launches ideal for someone who thrives at the intersection of creative services tech and storytelling.
Key Responsibilities
Marketing Strategy & Brand Positioning
- Develop and implement integrated marketing plans to elevate Technicolor Games global profile.
- Craft messaging and positioning that reflects our creative capabilities and clientfirst approach.
- Partner closely with Sales and Production to align marketing efforts with business goals.
Content & Thought Leadership
- Lead the creation of highimpact content including case studies blogs videos presentations and whitepapers.
- Build narratives that showcase our talent craft and client partnerships.
- Manage external creative partners writers and vendors as needed.
Campaigns & Lead Generation
- Plan and execute digital marketing campaigns across channels like LinkedIn email and industry platforms.
- Optimize content and campaigns for lead generation conversion and pipeline acceleration.
Events & Community Engagement
- Support event strategy and for industry conferences (e.g. GDC Gamescom XDS Tokyo Game Show).
- Create collateral and booth assets coordinate with BD teams and manage postevent followup content.
Analytics & Optimization
- Track marketing KPIs and report on campaign performance content engagement and ROI.
- Use insights to inform future campaigns and continuously improve output.
Collaboration & CrossFunctional Alignment
- Work closely with global teams across sales production PR and HR to align messaging and timing.
- Support internal communications and employer branding initiatives when needed.
Qualifications
- 46 years of experience in B2B marketing ideally in gaming tech entertainment or creative services.
- Strong copywriting and content development skills.
- Experience building and executing digital campaigns and leadgen strategies.
- Familiarity with platforms like HubSpot LinkedIn Ads Google Analytics and CMS tools.
- Excellent organizational and project management skills.
- Creative selfdriven and passionate about storytelling in the games industry.
Nice to Have
- Understanding of the video game development pipeline and creative service providers.
- Experience supporting sales enablement and ABM (accountbased marketing).
- International marketing or multilanguage content experience.
- Familiarity with motion graphics video production or presentation design tools.
Employment Type
Full-Time
