Event Engagement Specialist
Event Engagement Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Event & Engagement Specialist
PURPOSE
To develop branded events and initiatives that showcase Cherrylakes dedication to growth connection and inspiration. These efforts will support operational strategies market expansion revenue growth and employee engagement. By targeting the agritourism landscape and construction industries this role will ensure events consistently align with Cherrylakes vision while delivering measurable impact on brand and business objectives.
JOB SUMMARY
This position blends strategic planning with handson to deliver impactful experiences for both B2B and B2C audiences. The Event & Engagement Specialist will plan execute and enhance events that reflect Cherrylakes brand vision foster engagement and build meaningful connections.
As a key member of the marketing team this role will drive the development and of event strategies design communication campaigns and cultivate partnerships with community and industry organizations. The Event & Engagement Specialist will also support organizational initiatives and internal events that inspire engage and align team members with company culture and goals.
From initial concept to postevent analysis this role ensures seamless and measurable success collaborating across teams to align events with operational objectives and KPIs.
KEY RESPONSIBILITIES & ACCOUNTABILITIES
- Event Strategy and Planning
- Collaborate with crossfunctional teams to develop event branding strategy and vision aligned with Cherrylakes marketing goals.
- Event and Coordination
- Collaborate on the planning coordination and of events such as the Farm Races OUTSIDE Collaborative Family Fiesta and new agritourism initiatives.
- Negotiate with vendors manage contracts and ensure seamless event logistics.
- Work closely with internal support teams to align on objectives KPIs and event deliverables.
- Develop strategies to engage sponsors and partners in events enhancing their value and involvement.
- Marketing and Promotion
- Develop and implement integrated marketing campaigns including email social media and paid advertising to drive event registration and engagement.
- Identify target audiences and craft strategies to increase their participation and involvement.
- Create content for all eventrelated materials.
- Performance Measurement and Innovation
- Track budgets create dashboards and analyze event performance.
- Innovate event concepts and integrate fresh industry trends to drive engagement.
QUALIFICATIONS
- Education and Experience
- Bachelors degree in Marketing Communications Business Event Management or a related field.
- 4 years of relevant experience including work with both B2B and B2C audiences.
- 2 years of experience with Google Workspace (Slides Sheets Docs) and/or Microsoft Office Suite (PowerPoint Excel).
- Experience with Adobe Creative Suite is a plus.
- Marketing and Communication Skills
- Strong knowledge of branding principles and marketing strategies.
- Excellent written and verbal communication skills with experience creating content for email campaigns social media and marketing copy.
- Organizational and Interpersonal Skills
- Highly organized and detailoriented with the ability to manage multiple projects simultaneously.
- Strong interpersonal skills and a proven ability to build relationships across teams and with community partners.
- Additional Requirements
- Flexibility to work evenings weekends and in fastpaced environments as needed.
HOURS OF WORK
This is a fulltime position. Days and hours of work are Monday through Friday 40hours per week. Flexibility to work evenings weekends and in fastpaced environments as needed.
NOTICE
CHERRYLAKE INC. RESERVES THE RIGHT TO CHANGE THE JOB DESCRIPTION AND/OR REQUIRE ADDITIONAL DUTIES AT ITS DISCRETION.DFWP EOE & EVERIFY
Required Experience:
Unclear Seniority
Employment Type
Temp
