Marketing Director
Marketing Director
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Job Description
Opportunity:
Awardwinning toy company YuMe Toys has an immediate requirement for a brandcentric and digital mediasavvy Marketing Director to join our London teamon a 4/1 hybrid work schedule. This opportunity offers tremendous potential for advancement ideal for a B2C senior marketer with B2B experience.
The Marketing Director will design implement and evaluate the performance of marketing & communication strategies for YuMe Toys portfolio of licensed toys (Disney Netflix Hasbro Among Us and a growing roster of anime titles). The Marketing Director will be responsible for digital marketing & creative strategy media planning trade marketing PR consumer promotions and new product positioning.
The Marketing Director must have exceptional customer service project management problemsolving skills and the confidence to present reports and communicate directly with clients. The incumbent will work independently and in coordination with the Accounts Creative and Operations teams both local and international as well as with outside agencies.
Key Responsibilities:
- Execute the strategic marketing plan for YuMe Toys and build upon it.
- Lead and manage relationships crossfunctionally and externally with retailers distributors and third parties to execute marketing campaigns.
- Ideation and management of marketing and PR campaigns to promote brand awareness and conversion including social media and influencers.
- Collaborate on developing retail initiatives working closely with licensors sales teams and other partners to ensure all activity aligns with the brand strategy and guidelines.
- Conduct brand presentations with retail buyers sales reps and distributors.
- Attend and represent YuMe Toys at key trade shows maintaining uptodate knowledge of industry trends and developments.
- Build annual marketing budgets and marketing plans.
- Identify new trends to maintain our position as an industry leader and innovator.
- Spearhead the development of sales support materials such as the online marketing assets library
- Maintain and improve the web content of to drive traffic and engagement.
Qualifications :
- 5 years of marketing experience in the licensing (brand or entertainment) toy industry or other relevant consumer products industry.
- Deep understanding of the global toy industry landscape.
- Digital marketing strategy and experience are critical.
- Performance Marketing PPC (Amazon Advertising SEO Email) Paid Social (FB Business Manager YouTube) Content & Inbound Marketing PR & Influencer Marketing Mobile & Affiliate Marketing Organic Social (TikTok Instagram Facebook Twitch YouTube Twitter.
- Existing relationships with media digital research creative production and PR agencies to tap into to help execute the marketing strategy.
- Experience in the licensing industry is a plus.
- Excellent written verbal and clientfacing presentation skills.
- Demonstrated ability to execute results against strategy and meet critical deadlines.
- Understanding of product development product ranges and key toy categories.
- Ability and willingness to travel when necessary.
- Fluent in Microsoft Office Suite Word Excel and PowerPoint.
Additional Information :
Application Process:
Please submit your resume and a cover letter outlining why you are a good fit for this position. We will only respond to candidates we have an interest in interviewing. We thank all others in advance. All responses will be kept strictly confidential. Maxx is an equal opportunity employer that employs individuals based on jobrelated qualifications regardless of race religion sex national origin age disabilities or any basis prohibited by law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
