Digital Marketing - Senior Leader

We are building a nimble passionate team that loves music and thrives in a fastpaced creatordriven environment. 

1. Objective of the role: 

Reporting to the Head of Label Catalogue Business the role requires one to lead the strategizing planning and of the digital marketing roadmap across all existing future acquired music catalogues and frontline releases.  

The role is responsible for meeting digital revenue targets is focused on growing the overall brand presence through optimization strategic digital campaigning and .  

2. Key Responsibilities: 

2.1 Strategy & Planning: 

• Design and implement digital marketing strategies for all existing and upcoming assets/labels (catalogue & frontline across various languages) with the objective to meet revenue targets. 

• Oversee annual and quarterly marketing calendars for digital campaigns launches and activations.  

• Define KPIs and success metrics aligned with catalogue performance and revenue goals. 

2.2 YouTube & Video Platform Growth: 

• Plan and execute YouTube channel growth strategies with a focus on channel optimization revenue growth and engagement increase.  

• Manage YouTube ad spends and analyze performance to optimize ROI. 

2.3 Paid & Performance Marketing: 

• Strategize and execute paid campaigns across platforms (YouTube Google Meta Instagram SnapChat etc.. 

• Manage media budgets and allocate spend based on catalogue priorities. 

• Track and optimize campaign performance for revenue traffic and engagement goals. 

2.4 Organic & Social Media Strategy: 

• Oversee the creation of content calendars and creative asset production in collaboration with content teams for social media growth and increased engagement.  

• Leverage trends and platform algorithms to grow organic digital footprints across social media platforms. 

• Create influencer marketing strategies and milestone  

2.5 Reporting & Analytics: 

• Use analytics tools to report on campaign effectiveness and business impact. 

• Share insights and recommendations regularly with stakeholders. 

• Stay updated on industry trends platform changes and competitor strategies. 

• Create quarterly and annual reports on all digital marketing initiatives learnings growth insights and map all strategy with revenue targets and goals  

2.6 Leadership: 

• Build manage and mentor a lean enthusiastic digital marketing team  

• Provide clear direction and feedback; encourage innovation and initiative. 

• Collaborate crossfunctionally with A&R content creative and business teams to maximize the marketing impact.  

3. Must Haves: 

• 79 years of experience in digital marketing preferably in the music entertainment or content industry. 

• Proven success in growing YouTube channels and managing ad budgets. 

• Strong grasp of digital platforms content marketing and music trends across languages. 

• Datadriven approach with fluency in tools like Google Analytics YouTube Studio Meta Ads Manager etc. 

• Excellent leadership communication and project management skills. 

• Ability to balance creative instincts with commercial objectives. 

• Bonus: Experience in working with or promoting multilingual music catalogues. 

4. Good to Have: 

The ideal Digital Marketing Lead will embody the following values and traits: 

• Passion for Music: Deep love and appreciation for music across genres and languages. Understanding of regional and global music cultures would be a plus! 

• SelfStarter & Strategic Thinker: Takes initiative and ownership without waiting for direction. 

• Creative Meets Analytical: Brings big ideas to the table but backs them with data while constantly iterates and optimizes based on performance. 

• Team Player & Leader: A strong people manager who uplifts their team. 

• OutcomeOriented: Focuses on impact ROI and moving the needle for business growth. 

Apply: Interested applicants can email their resumes at or reach out to us at.