Marketing Manager

Position : Marketing Manager Property Management
Working Hours : Full Time MF 40 hours per week)
Salary Range : $1800$2000/month

About Us

We re a Seattlebased property management and real estate development company managing a growing portfolio of apartments and furnished rentals across Seattle and Portland. Our mission is to make leasing efficient transparent and accessible for residents while maximizing occupancy and ROI for owners. We are now hiring a handson resourceful Marketing Manager based in the Philippines to support and scale our marketing efforts across digital channels and rental platforms.

Role Overview

We re seeking a datadriven highly organized Marketing Manager who can take full ownership of our digital leasing funnel from listings to lead generation to campaign optimization. This is a strategic executional role perfect for someone who thrives in a fastpaced environment and knows how to turn insights into action.

Key Responsibilities

• Listing Platform Management & Optimization

• Conducts marketing research to identify new revenue opportunities.
• Conduct regular audits and manage listings across key platforms such as Zillow Craigslist and Facebook Marketplace
• Evaluate and recommend the most effective ad packages and placements to maximize exposure and ROI
• Create update and optimize all listings including pricing photography amenities and special offers to reflect current availability and market trends
• Maintain consistency and highquality presentation across all marketing channels to ensure brand alignment and conversion readiness
• Lead Generation Analytics & ROI Tracking

• Monitor performance metrics across platforms including leadtolease conversion cost per lead and return on ad spend (ROAS)
• Analyze traffic and conversion data to identify the most effective lead sources and optimize spend accordingly
• Make datainformed recommendations to refine targeting shift strategy and improve overall marketing effectiveness in alignment with occupancy goals

• Social Media & Content Marketing

• Build and manage propertylevel presence across Instagram TikTok and Facebook tailored to resonate with each buildings audience and positioning
• Create and curate engaging content (including photos videos and local highlights) working directly in Canva or managing external creative partners as needed
• Develop and execute paid social campaigns to increase visibility drive engagement and support leasing goals
• Deeply understand the unique positioning of each building and translate that into differentiated relevant messaging across all platforms

• Website Management & SEO

• Coordinates with web designers to develop property websites and maintain validity of information and updates as needed including regularly updating copy promotions and visuals on the company website to reflect current availability and brand tone.
• Gathers and analyzes resident/prospect behavior data (web traffic and rankings).
• Advise on and execute SEO improvements to increase organic traffic and lead quality
• Implement and manage Google Analytics track onsite conversion and proactively iterate to improve performance

• Campaign & Promotions Management

• Own the creation and promotion of seasonal offers movein specials and limitedtime incentives
• Coordinate closely with the leasing and operations teams to ensure realtime accuracy of pricing and availability in all marketing materials
• Refresh and rotate listing content and creative to keep promotions compelling and prevent fatigue
• CrossTeam Collaboration & Reporting

• Partner with leasing operations and leadership to align marketing efforts with occupancy needs and leasing timelines
• Deliver weekly and monthly performance reports highlighting wins challenges and recommended next steps
• Identify and recommend new tools automations or vendor solutions to improve marketing efficiency and
• Creates spreadsheets and analyzes quantitative data to interpret ROI and KPI metrics across all marketing activities
• Review and report on weekly reporting on marketing and leasing results/metrics like conversion rates and make recommendations for improvements.
• Monitor competitor marketing activity
• Performs other related duties as assigned

Qualifications

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 4 years of experience in marketing or digital advertising (real estate or property management preferred)
• Strong understanding and ability to use word processing software; internet software; Internet Listing Services social media advertising software Microsoft Word/Excel/PowerPoint project management software; etc.
• Strong understanding of rental listing platforms and paid ad packages (Zillow etc.
• Experience with social media content creation and basic video editing for Instagram & TikTok and other digital marketing tools and techniques
• Analytical mindset; comfortable working in spreadsheets and reporting on marketing KPIs
• Excellent written English; comfortable writing copy for ads and listings. Ability to speak effectively before groups of customers residents executive management or employees of an organization.
• Highly organized reliable and detailoriented ability to work on and prioritize a variety of projects simultaneously.
• Selfstarter comfortable working independently and across time zones
• Ability to apply common sense understanding to carry out instructions furnished in written oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Tools you can use:

• Google Workspace (Sheets Docs Drive)
• Meta Business Suite (IG/Facebook)
• Canva or CapCut for content creation
• CRM or Leasing Management Tools (bonus if familiar with AppFolio or similar)