UK Event Executive
UK Event Executive
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Salary Not Disclosed
1 Vacancy
Job Description
Overview:
The Event Executive provides crucial support to the UK Events Specialist in all elements of event strategy planning and deployment. Primarily the role will focus on BYD Fleet events and as such will be responsible for the successful delivery of a broad programme of fleet events.
Tasks & Typical duties/responsibilities may include but are not limited to the following:
- Support the UK Events Specialist in the delivery of national level brand events and product launches.
- Working with the UK Marketing/Events team and the UK Fleet team to develop an annual events schedule identifying key events that BYD Fleet should participate in to maximise brand exposure and deliver test drives and sales
- Work with an appointed events agency to brief design plan and deliver Fleet events including stand design cars event materials uniform and merchandise.
- Ensure all events are delivered to the highest possible quality and adhere to BYD brand standards
- Support National Fleet Sales Managers with brand presentations at key Fleet Customer premises e.g. test drive sessions / brand presentations at FN50 clients.
- Where relevant for key Fleet events work with the digital team to design and deliver a content plan aligned to the B2B audience.
- Work with members of the marketing team to ensure that BYD B2B events are promoted and marketed to ensure maximum attendance and exposure
- Ensure specific customer journey defined and implemented for each event
- Help manage Brand Ambassador performance at B2B events.
Performance
- Support budget control for each event and work with the UK team to ensure timely payment to suppliers
- Develop and agree KPIs ahead of each event and measure performance versus these:
- Monitor of visitors to B2B events and report on ROIBooth visitors (software to be investigated) including leads collected and test drives
- Prepare postevent report to review event success and determine viability for future attendance
Key results
- Brand Awareness leading to increase in Fleet sales
- Funnel metrics specific to events: Booth visitors / Leads / Test Drives / Sales
- Budget adherence
- Fleet team feedback
About BYD UK
BYD UK is the UK distributor of BYD Company Ltd which is a Chinabased company and a global leadingedge provider of green energy technologies. BYD UK offers a range of electric vehicles including allelectric cars allelectric buses and allelectric forklift trucks.
About BYD Group
Established in February 1995 BYD Group is a leading multisector hightech company focused on the innovation and development in automobiles rail transit renewable energy and electronics.
Committed to fulfilling a better life through technological innovations BYD Group leverages a powerful network of over 40 subsidiaries and 700000 employees worldwide in over 400 cities of 79 countries actively drive the implementation of comprehensive zeroemission and emission reduction solutions. In 2023 BYD Auto sold 3.02 million NEV (BEVPHEV) globally maintaining its position as the world leader in NEV sales.
BYD Group upholds the values of innovation pragmatism passion and competition dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition storage and application contributing to the goal of the sustainable future development for all humanity.
Employment Type
Full Time
