Appointment Setter DM amp Phone
Appointment Setter DM amp Phone
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Job Description
ROLE SUMMARY
ABOUT THE COMPANY
Moment Physical Therapy and Performance is a New York Citybased clinic redefining what physical therapy should feel like. With a focus on delivering toptier outofnetwork care Moment works directly with clientsno insurance middlemenproviding highly personalized treatment experiences that combine strength training rehab and performance coaching. Founded by Dr. Andy FataChan the company has grown into a multifaceted brand including a mentorship and education platform for physical therapists and a coaching business for clinicians launching or scaling their own practices. Across all its verticals Moment is driven by a mission to help people unlock their full potentialwhether thats in the clinic the classroom or the business world.
ABOUT THE ROLE
This role plays a key part in amplifying the impact of everything Moment is buildingprimarily within the core physical therapy practice with some involvement in the Go Getters Coaching and Moment Education brands. As an Appointment Setter youll be the first point of contact for leads coming in through Instagram and warm phone inquirieshelping guide potential clients from content engagement or inquiry to connection and ultimately conversion. By managing DMs comment sections and followup phone calls your work will directly influence community growth lead generation and revenue. Youll have the opportunity to work closely with the Head of Operations and leadership team focused on systems learning and developmentmeaning youll not only contribute but grow
This position is perfect for someone who:
Enjoys connecting with people through thoughtful conversations
Pays attention to detail and communicates clearly
Is organized and dependable with their time and workflow
Feels confident learning new tools and systems
Wants to support a missiondriven business focused on health and education
Is naturally curious and always looking for ways to improve
ROLE RESPONSIBILITIES
INBOUND DM LEAD MANAGEMENT
Own the daily responsibility of managing DMs across Moments Instagram channels to nurture leads and book appointments.
- Monitor and reply to DMs from followers and commenters across 34 Instagram accounts
- Qualify inbound leads by asking a structured set of discovery questions
- Transition leads from interest to action (newsletter signups call booking cohort enrollment)
- Tag and track leads based on interest type (coaching physical therapy education etc.
- Identify and escalate highpriority leads to the internal team when needed
PHONEBASED APPOINTMENT SETTING & FOLLOWUP
Handle both inbound and outbound phone communication to ensure no lead is left behind.
- Answer inbound calls from leads seeking information or ready to book
- Make outbound followup calls to warm leads who filled out forms or previously engaged
- Schedule evaluations and consultations using tools like Calendly
- Maintain accurate notes and lead tracking inside internal systems
- Collaborate with the Head of Operations to ensure proper lead handoff to the clinical team
COMMENT ENGAGEMENT & COMMUNITY MANAGEMENT
Engage with comments and foster community around new and existing content.
- Monitor post comments and engage meaningfully to build relationships
- Encourage commenters to transition into DMs when appropriate
- Acknowledge and thank users who regularly engage with content
- Track comment engagement metrics and report on patterns or trends
SCRIPT & TEMPLATE OPTIMIZATION
Work with the founder to refine DM scripts and discover whats working.
- Use provided message frameworks and personalize when needed
- Test new copy hooks and sequences based on campaign goals
- Provide input on message flow tone and structure
- Share learnings and insights weekly to help improve conversions
PROCESS IMPROVEMENT & REPORTING
Help build a replicable and scalable outreach system.
- Track all activity and performance using Notion or CRM
- Identify process bottlenecks or gaps in the workflow
- Help document SOPs for future setters
- Communicate regularly with leadership on performance and opportunities
Although the responsibilities outlined above will form the core focus of your role please note that your hiring manager may assign additional relevant tasks as needed to align with the evolving objectives of your position and the overall goals of our business.
ROLE QUALIFICATIONS
REQUIRED QUALIFICATIONS
- 12 years of experience in DM setting appointment setting or social media lead generation
- Comfortable using Instagram professionally and confidently managing multiple inboxes
- Experience handling both inbound and outbound calls with warm leads
- Familiarity with lead magnets coaching funnels and basic conversion strategies
- Strong written communication and conversational copywriting skills
- Ability to understand tone voice and personalize messages appropriately
- Proactive selfmotivated and capable of managing your own time
- Willingness to test iterate and improve scripts based on realworld results
- Must have own webcam microphone and computer (relevant software and subscriptions provided)
- Excellent English verbal and written language proficiency (C1C2 in CEFR Scale)
- Access to a quiet work area at home with reliable internet 50 mbps or more)
PREFERRED (NICETOHAVE) QUALIFICATIONS
- Prior experience working with coaching education or wellness brands
- Familiarity with GoHighLevel CRM Slack Notion and Google Drive
- Interest in physical therapy entrepreneurship or online education
- Experience with cohortbased course launches and evergreen content marketing
- Basic understanding of performancebased compensation or lead tracking
ROLE SPECIFICATIONS
- Base Salary: Q8000 base salary performancebased commissions.
- Role type: Fulltime.
- Location: Guatemala (Remote Work from home).
- Schedule: Monday to Friday: 8:00 AM 5:00 PM.
RECRUITING PROCESS
- Application / Screening: When you apply for this position we will ask you a short questionnaire to get to know you a little bit better and ask you for some additional inputs to see if you qualify for the position. In addition we will ask you to complete a short psychometric evaluation and a short English proficiency assessment. The idea is to explore if this is a good fit before moving forward.
- Skills Assessment: You will be asked to complete a few exercises and/or projects designed to recreate the work tasks that you will be responsible for if you are given the role. This helps us gauge your skill level as well as give you a better idea of the required work.
- Skills Assessment Interview: This is a 60 min 90 min conversation where we further test your skills learn about your previous working experiences and evaluate culture fit to the role and company.
- Hiring Manager Final Interview: This is a 30 min 60 min conversation with the positions Hiring Manager (and potentially a few company team members) to get to know you better and to set the expectations and vision for the role.
The entire process usually takes anywhere between 24 weeks to complete depending on the seniority of the position.
CONTACT US
If you have any questions or run into any complications while submitting your application please reach out to:
Employment Type
Full Time
