Product Marketing Manager
Product Marketing Manager
Posted on :
25-04-2025
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1 Vacancy
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Job Description
Job Title: Product Marketing Manager
Key Responsibilities:
- Define product positioning and messaging based on market requirements to drive adoption and retention
- Plan the launch of the product and its gotomarket strategy and manage its crossfunctional
- Develop product marketing plan strategies (pricing specifications gotomarket etc. and track its status ensuring that these are carried out efficiently
- Help product team prioritize features by bringing in market and customer context
- Utilize various marketing channels (e.g. LinkedIn social media brochures etc. and formulate compelling messages to drive inbound and outbound interest and convert topoffunnel traffic into qualified leads
- Conduct marketingrelated research which includes research on current market conditions (problem demand sizing etc. and competitor information
- Equip sales teams with the right tools and content (e.g. competitive intelligence objection handling guides case studies ROI studies) to help them sell more effectively by understanding use cases buyer personas and value messaging
- Support customer success with onboarding materials feature adoption campaigns and upsell/crosssell positioning while highlighting customer success stories and building advocacy programs
- Monitor and analyze product performance and usage and generate accurate reports and win/loss analysis based on consolidated data
Qualifications:
- Candidate must possess at least a Bachelors/College degree
- With at least 5 years of product marketing leadership experience from a B2B SaaS/tech company
- Must have an ownership and take charge personality but also possess a strong teamwork ethic
- Must have a global perspective and be able to work in a crosscultural environment
- Able to work under pressure in a fastmoving and highgrowth environment
- Selfdriven high initiative and resultsoriented
- Excellent written and verbal communication and presentation skills
- Aggressive analytical and collaborative
- Good grasp on the industrys development and trends
- Must have a business/entrepreneurial mindset
- Customeroriented
For Regular Position fulltime employment.
Employment Type
Full Time
Key Skills
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