drjobs Digital Marketing Specialist

Digital Marketing Specialist

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1 Vacancy
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Job Location drjobs

Summerville, SC - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Were seeking a proactive and experienced Digital Marketing Specialist who can seamlessly transition into our team and make an immediate impact. If youre someone who understands the bigger picture but isnt afraid to get handson with the details this role is for you. From driving innovative marketing strategies to finding opportunities for optimization when important metrics need a boost youll play a meaningful role in ensuring we stay aligned with our goals and continue to achieve success.

What we offer:

    Key Responsibilities

    • Develop Strategic Initiatives: Collaborate with crossfunctional teams to build and implement effective digital marketing strategies aligned with overall business goals.
    • Lead Generation: Contribute and help manage campaigns from concept through ensuring they are delivered on time and meet performance objectives.
    • Monitor and Evaluate Campaigns: Track key performance indicators (KPIs) providing actionable insights to optimize results. Adjust strategies as needed to improve performance and optimization to achieve desired outcomes.
    • Manage CMS System: Lead all aspects of the content management system (CMS) to maintain and update website content SEO ensuring it is optimized for both user experience and search engine visibility.
    • Google Ads Management (SEM): Develop execute and manage Google Ads campaigns analyzing performance data to improve ROI.
    • Email Marketing: Build and implement email marketing campaigns including segmentation and performance analysis.
    • Conversion Optimization: Brainstorm and implement A/B tests and other experiments to improve website and campaign conversion rates.
    • Reporting and Analysis: Provide regular reports and insights on the efficiency of digital marketing activities.

    Tasks and Qualifications:

      Qualifications

      • Minimum of 2 3 years of proven experience in digital marketing including campaign management SEO and Google Ads.
      • Solid understanding of website management using CMS platforms (e.g. WordPress).
      • Experience using Salesforce and Marketing CRM platforms (e.g. Hubspot Marketo)
      • Analytical mentality with the ability to interpret data and generate actionable insights.
      • Excellent communication and project management skills.
      • Ability to thrive in a fastpaced environment and manage multiple projects simultaneously.
      • Ecommerce experience is a plus.

      If youre excited to contribute your skills and drive measurable growth wed love to hear from you!

      #LIRT02


      Required Experience:

      Unclear Seniority

      Employment Type

      Full Time

      Company Industry

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