Senior Campaigns Communications Manager

About Calo

Launched in Bahrain in November of 2019 Calo is on a mission to make healthy easy. Were a team of dedicated people driving this mission by providing better faster and cheaper ways to access food through technology.

Role Overview

Were looking for a Senior Campaigns & Communications Manager to join Calos basecamp (central) marketing team. Youll be the architect of our multimarket campaign calendar and the key link between marketing commercial and local teams when it comes to driving seasonal promotional and businesscritical campaigns.

This role blends campaign strategy with ontheground planning. Youll ensure all markets are aligned on the big moments while also building out the playbooks toolkits and crossfunctional systems that support daily of localized promotions discounts and marketing offers.

Youll play a critical role in ensuring that Calo remains both brandconsistent and commercially sharp across the board.

Role Responsibilities

1. Campaign Strategy & Calendar Planning
   • Build and own Calos annual marketing campaign calendar across all Mountain Peaks (MPs) tying brand moments product launches and business priorities into one cohesive roadmap.
   • Lead strategic planning and crossfunctional alignment for major tentpole campaigns (e.g. New Year Ramadan Summer January Fit Start Gym Bundles etc..
   • Anticipate seasonality consumer behavior shifts and promotional windows to shape timely and relevant campaigns.
2. Promotional Marketing & Offers Engine
   • Coown the promotions and offers calendar with each MP GM supporting the planning testing and optimization of discounts bundles referral drives and other acquisition/revenuedriving tactics.
   • Develop and maintain a central promotions playbook: from discount structures to campaign cadences to what works best by customer segment or market.
   • Align with Growth Product and Finance to ensure promotions are scalable financially sound and brandaligned.
3. Executional Enablement
   • Build and share campaign toolkits templates and guidelines that help local teams execute with speed and consistency.
   • Work closely with design content and copy teams to ensure assets are timely fitforpurpose and campaignready.
   • Track campaign timelines approvals and asset readiness across all participating teams and countries.
4. Performance Tracking & Learnings
   • Set KPIs for each campaign with clear benchmarks (acquisition engagement conversion ROI etc. and track performance in partnership with Growth.
   • Run campaign retrospectives with local teams and central stakeholders documenting what worked and what to optimize next time.
   • Own a centralized campaign brain: a database of best practices creatives promos and learnings.
5. CrossFunctional Collaboration
   • Work side by side with local MP marketers and GMs to align on campaign local adaptations and performance results.
   • Collaborate with the Brand Content and Creative teams to ensure campaigns are onbrand and creatively engaging.
   • Partner with Product Growth and Customer Experience to align campaign messaging and product readiness.

Ideal Candidate

• 710 years in marketing with significant experience in campaign management growth marketing or promotions
• Experienced in seasonal and promotional marketing especially across multiple markets
• Proven success working with local teams growth teams product and creative to bring campaigns to life.
• Strong communicator who can bring alignment across functions
• Skilled in promotional mechanics: bundles discounts referral offers and pricing strategies
• Knows how to test iterate and optimize offers for CAC LTV and ROI
• Experienced in setting and tracking KPIs across acquisition engagement and ROI metrics
• Highly organized thrives on building systems processes and toolkits that others can follow
• Handson with CRM tools campaign tracking software and content/asset management platforms.
• Had led campaigns across multiple locations or customer segments and understands how to localize campaigns