Director of Marketing and Communications

The Director of Marketing & Communications serves as the strategic leader responsible for shaping and executing the agencys marketing and communications vision in alignment with its mission and strategic priorities. This role works closely with the CEO senior leadership and crossfunctional teams to position Big Brothers Big Sisters Twin Cities as a trusted visible and valuesdriven leader in youth mentoring across the Twin Cities metro area.

This position oversees all aspects of marketing digital strategy media and public relations brand and organizational messaging. The Director manages a team of three (including a Marketing & Communications Manager and a Marketing & Communications Coordinator) and works crossfunctionally to integrate messaging and audience engagement strategies. The Director is responsible for elevating the agencys voice and visibility by leading cohesive messaging compelling storytelling and coordinated engagement strategies across all platforms and audiences. A key focus of this role is to grow awareness of the BBBS brand and significantly expand its reach to attract new and diverse volunteerswhile also engaging families donors and community partners.

Job Details

Location: Hybrid with in office requirement in Minneapolis MN

Hiring Salary Range: $70000 $88000 Starting salary will depend on your skills and demonstrated readiness for the role.

Hours/Day: MondayFriday 40 hours a week including evenings and weekends when necessary.

Job Type: Full Time

Priority Application Deadline: By the end of the day on Sunday May 11 2025. The position will remain open beyond that date if we have not yet reached a strong candidate pool.

Candidate Profile

BBBSTC seeks a strategic opportunityminded leader to serve as our next Director of Marketing & Communicationssomeone who not only understands what makes people listen engage and act but who can also design thoughtful valuesdriven strategies that elevate our mission and reach new audiences.

The ideal candidate is both a bigpicture strategist partner to the senior Leadership Team and a skilled people leader excited to lead a dynamic and growing department. This leader will be energized by the chance to grow and mentor a small team while shaping a bold resonant communications vision that drives volunteer recruitment donor engagement and broader community connection.

We seek a dynamic leader who will personify the BBBS brand and foster a culture of community centrism and belonging through all communications. The ideal candidate will have a fearless approach to innovation and creativity as well as a keen eye for details and design aesthetics. This role requires an individual that can proactively manage multiple timesensitive and competing priorities and has the ability to cultivate multiple internal and external stakeholders.

We are looking for a leader who:

• Is deeply attuned to audience motivations and can apple that insight into messaging that sparks action and connection.
• Is nimble and adaptable thriving in a fastpaced environment and responding with agility to new challenges and opportunities.
• Is confident in collaborating with senior leadership to translate organizational vision and strategy into compelling marketing efforts.
• Navigates complexity and shifting priorities with steadiness creativity and an opportunistic mindset.

Essential Job Functions:

Leadership & Strategy

• Develop and lead the of strategic and integrated marketing and communications plans and strategies to elevate the BBBS brand and identity align with the strategic plan and drive engagement across key audiences.
• Partner with the CEO and Vice President of Advancement to align messaging elevate organizational visibility and support strategic storytelling initiatives.
• Set annual team goals budgets and KPIs; regularly track and report on progress through performance dashboards and datainformed insights.
• Lead ongoing efforts to assess new and innovative technologies that would enhance the BBBS brand experience and marketing efforts.
• Lead manage and inspire the Marketing & Communications team toward accountable goalbased outcomes with regular meetings 1:1s and transparent communication.
• Lead public relations strategy including development of a PR and earned media plan with defined KPIs. Oversee media outreach including messaging press materials interview prep media response and managing key media relationships.

Marketing Messaging and Brand Management

• Lead the development and of multichannel campaigns and content strategiesoverseeing editorial direction design and distribution across digital print and inperson platformsto build awareness drive engagement and ensure all communications are timely audiencespecific and aligned with organizational goals
• Monitor and implement emerging industry trends and best practices to ensure continued relevance of the BBBS brand and marketing efforts.
• Lead and refine the local BBBS Twin Cities unique brand identity within the national brand that reflects our values community our participant voices and our distinct positioning through cohesive visual identity messaging and tone.
• Define and utilize audience segments and personas by understanding community motivations and behaviors ensuring brand strategies and messaging resonate deeply and drive engagement across diverse groups.
• Proactively identify opportunities to elevate and expand brand presence through creative storytelling strategically leveraging existing content and communicating impact.
• Stay attuned to current events to quickly adapt messaging that remains relevant and resonates with community stakeholders and audiences.
• Lead all external crisis communications and partner with the People & Culture team on internal staff messaging to ensure clarity consistency and alignment with organizational values in response to current events or issues.
• Ensure brand integrity and consistency across all channels including equipping staff with accessible creative brand tools and templates.
• Collaborate cross functionally with other departments to design and implement effective communications that support volunteer recruitment donor solicitation and stewardship participant engagement and internal messaging through multichannel communications promotional materials print and email appeals and newsletters and the annual report.

Contribute to the mission and success of the agency

• Adopt strengthsbased perspectives when discussing specific groups or contexts particularly those historically marginalized.
• Handle data from youth families mentors or other constituents with care ensuring secure and private maintenance.
• Stay informed about community needs resources and networks.
• Collaborate with others to achieve goals outlined in the annual business plan.
• Honor and respect the diversity of lived experiences fostering an inclusive and equitable environment within the organization.
• Represent BBBS well in the broader community.
• Assist in agencywide events and initiatives including recruitment fundraising event management and community outreach.

Requirements

While we have identified specific requirements for this role we acknowledge that not all candidates may possess every requirement listed. We encourage all applicants who believe they possess the necessary skills and experience to apply regardless of whether they meet each requirement to the fullest extent.

Education and Experience

• Bachelors Degree in Marketing Communications Public Relations Management or related field
• At least five years of experience of progressively responsible leadership in marketing and communications; nonprofit or missiondriven experience preferred
• Demonstrated experience developing and supervising highperforming direct reports
• Bilingual Spanish proficiency (written and verbal) highly preferred
• Wellrounded experience in brand strategy content creation digital marketing social media website management and campaign
• Preferred experience with photography video production event promotion and vendor coordination
• Experience leading communications for highprofile events such as galas donor gatherings or community campaigns

Knowledge Skills and Abilities

• Proven success in leading integrated marketing and communications strategies that increase visibility engagement and brand alignment
• Strong understanding of audience segmentation and targeted messaging for diverse groups including volunteers families donors and community partners
• Excellent verbal and written communication skills with a talent for storytelling that balances heart and impact
• Experience overseeing the production of digital and print materials; proficiency in Adobe Creative Suite Canva and Google Workspace preferred
• Strategic and creative thinker with strong organizational skills and the ability to manage multiple projects and deadlines with attention to detail
• Resourceful solutionsoriented and forwardthinkingable to propose new ideas set clear priorities and guide longterm strategy.
• Flexible and a selfstarter; able to manage multiple concurrent projects while also being highly detailoriented with an attention to quality.
• Collaborative leader who thrives in a fastpaced crossfunctional environment and works well across departments and disciplines.
• Must be able to work occasional evenings or weekends for events or campaigns and travel locally as needed. A valid drivers license and access to reliable transportation is required.

Physical Requirements

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers phones copy machines and filing cabinets. This role must be able to remain in a stationary position 50 of the time.

About BBBSTC

Big Brothers Big Sisters Twin Cities is the largest and oldest youth mentoring organization in the greater Twin Cities serving Hennepin Ramsey Anoka and parts of Dakota and Washington counties. Each year we match up to 2600 youth (Littles) and their families with caring adults (Bigs) who volunteer as youth mentors.

We know all youth benefit from having another caring adult in their life as they experience lifes opportunities and challenges. Together with our community we want every young person to have a mentor be affirmed in who they are and explore who they want to be.

• Mission: Create and support mentoring relationships that ignite the power and promise of youth.
• Values: Relationships Belonging YouthCentered Continuous Learning & Improvement

Our values are integral to our mission as we build an organization that recognizes celebrates and honors the diverse backgrounds lives and experiences of all constituents.

Benefits

We care deeply about our employees and know holistic support is essential for our staff to carry out the BBBS mission. Our generous employment package includes medical dental vision and pet insurance employerpaid short & longterm disability insurance and life insurance Health Savings Account (HSA) or Flexible Spending Account (FSA) paid time off accrual & 13 Paid Holidays and 403(b) retirement plans with employer match.

We recognize the need for flexible scheduling and remote work. Employees are able to work with their supervisors to identify a schedule that works best for both them and the agency.

Workplace Culture

BBBSTC is an missioncentered inclusive workplace that strives to create a space where our 60 employees unique talents learning styles and lived experiences are valued. We pride ourselves on our flexible scheduling and hybrid workspace. Creating an engaging work environment is an essential part of our culture. We uphold this commitment through staff surveys stay interviews professional development and quarterly JEDI trainings. In addition we hold monthly all staff meetings and gatherings and provide the opportunity to join affinity groups (BIPOC LGBTQIA Mental Health and White Bodied Accountability) and agency committees (JEDI Engagement & Connection and Building & Safety).

Our Hiring Process

Our People & Culture team is committed to a personfirst centered approach to our hiring process. We believe in a respectful experience for all parties involved and are committed to taking a JEDI approach. Candidates can apply online at Include a cover letter and resume. For all positions our hiring process includes a Zoom screen and inperson panel interviews reference and background checks for final candidates. All staff are required to be fingerprinted through the Bureau of Criminal Apprehension (BCA) within the first week of employment.

Persons of color women members of the LGBTQ community veterans and individuals with disabilities are strongly encouraged to apply. If you require reasonable accommodation in completing this application interviewing or otherwise participating in the employee selection process please direct your inquiries to the Human Resources team at At this time we are unable to provide company sponsored visas and are only considering candidates who are eligible to work in the United States.

The above statements are not intended to encompass all functions and qualifications of the position. Rather they are intended to provide a general framework of the requirements of the position. Employees may be required to perform other functions not specifically addressed in this job description.

P.S. Please take the necessary steps to allow the BBBSTC @ and Paylocity @ domains so that you receive all emails related to your application process. Also please make sure to check your spam folder as emails from BBBSTC and/or Paylocity can be marked as spam.