Digital Marketing Manager
Digital Marketing Manager
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Job Description
You Lead the Way. Weve Got Your Back.
With the right backing people and businesses have the power to progress in incredible ways. When you join Team Amex you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers communities and each other. Here youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits programs and flexibility that support you personally and professionally.
At American Express youll be recognized for your contributions leadership and impactevery colleague has the opportunity to share in the companys success. Together well win as a team striving to uphold our company values and powerful backing promise to provide the worlds best customer experience every day. And well do it with the utmost integrity and in an environment where everyone is seen heard and feels like they belong.
Join Team Amex and lets lead the way together.
How will you make an impact in this role
The Digital Marketing Manager (Global Audience & Media Enablement) will be responsible for critical digital performance marketing solutions centered around audiences ad tech platforms and Audience Based Marketing capabilities. You will be expected to drive business growth and work crossfunctionally to deliver transformational results. The role will report into Director Marketing Global Audience & Media Enablement.
A successful candidate will have a proven track record in Digital Performance Marketing. They will be able to demonstrate expertise in: assessing and enabling ad technology around audiences campaign management and measurement developing forward thinking strategies keeping Amex at the forefront of the digital marketing industry and successfully delivering addressable digital media.
Key Responsibilities:
- Support the enterpriselevel media capability roadmap to enable effective futureproofed paid media for internal marketers inclusive of navigating regulatory and landscape changes audience solutions and measurement.
- Partner closely with international marketing teams to stand up and deliver growthdriving audience solutions including but not limited to Customer Data Platform (CDP)
- Oversee external global vendors and platform(s) governance ensuring best practices managing usage and facilitating a privacyfirst approach and ensure all compliance legal and regulatory requirements are met
- Provide hands on keyboard support for audience solutions partnering across the organization to create and deploy audience segments
- Lead and develop an analyst direct report across audience strategies and paid media
- Develop and partner with crossfunctional relationships with partners across American Express including Product Analytics Finance Legal Risk Marketing and other Business Units
Minimum Qualifications:
- Minimum 5 years developing digital marketing ad tech and/or audience management strategy and partnerships
- Strong track record of delivering results and project management
- Digital marketer with passion for performance marketing
- Strong technical knowledge of digital media and technology including Google Marketing Platform with an understanding of the future digital marketing ad tech and mar tech capabilities
- Working knowledge of IDBased Marketing and the capabilities required to deliver audience targeting
- Proven track record of building and developing relationships with both internal and external partners including agencies
- Proactive and detailoriented with solid organizational and time management skills and track record of delivery against goals
- Excellent oral and written communication skills including presenting to peers and senior management
- Experience working across international markets or in global teams a plus
- Bachelors degree required
We back our colleagues and their loved ones with benefits and programs that support their holistic wellbeing. That means we prioritize their physical financial and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- Support for financialwellbeing and retirement
- Comprehensive medical dental vision life insurance and disability benefits (depending on location)
- Flexible working model with hybrid onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global onsite wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check subject to applicable laws and regulations.
Required Experience:
Manager
Employment Type
Full-Time
