Product Marketing Manager Cross-Product for OnStar Digital Services

This role is categorized as HYBRID. This means the successful candidate is expected to report to Cadillac Tower three times per week at job may be eligible for relocation benefits.

The Product Marketing team for OnStar Digital Services team seeks to create new revenue growth from combining over 25 years of vehicle connectivity and telematics experience with new softwaredefined vehicle capabilities for the mission of making our customers vehicles and driving experience better over customers will see new value and innovations in:

Protect Services: OnStar has been an industry leader in automatic crash response emergency services and stolen vehicle assistance for decades. Customers trust our service to help them in their critical times of need.

Connect Services: Provide ultimate convenience by helping our customer stay connected to their vehicles and their digital lifestyle. From remote vehicle controls and vehicle location services to streaming music and podcasts video streaming gaming and invehicle WiFi. This expanding portfolio creates a worldclass ownership and driving experience.

Advanced Driving Assistance Services: New innovations from handsfree driving with Super Cruise integrated connected navigation and intelligent assistance and overtheair vehicle performance upgrades all seek to create new value for customers.

The Product Marketing team for OnStar Digital Services team is an integrated part of the broader Product Marketing organization partnering with our vehicle brand teams (Cadillac Chevrolet Buick and GMC) Vehicle Program teams and Software & Services Teams. Its an integrated pillar of the OnStar Digital Services business alongside OnStar Sales Marketing and Communications teams to bring products and services to market.

Description of Role:

The Product Marketing Manager CrossProduct for OnStar Digital Services will be responsible for driving the short and longterm business results by working to increase the presence of emerging technology in our vehicles that enable future digital revenue in our car parc over time. In this role you will lead and represent digital revenue plans and commitments from all OnStar Digital Services product domains as part of the overall vehicle program business case through Global Vehicle Development Process GVDP milestones. This role will also continuously assess commitments against business plan targets across all global connected markets to ensure communication alignment and preparedness toward business plan sufficiency to our longterm plan. This leader will also be a champion to drive all new organizational capabilities to grow digital upgrades and revenue streams.

Key Job Responsibilities:

• Collaborate with Advanced Technology Insertion Vehicle Program Brand Product Marketing and Vehicle Portfolio Planning teams to identify and quantify business case value of emerging technologies capability to generate future digital revenues.

• Champion digital revenue and EBIT targets into the overall vehicle program business cases throughout all GVDP milestones and decisions gates driven by target customer segment profile product roadmaps and projected business performance.

• Work with Vehicle Program teams upstream in Global Vehicle Development Process milestones to incorporate hardware needs for digital revenue generation and penetration rates as input into vehicle contenting.

• Create new tools and processes for vehicle program and brand teams to understand forwardlooking views of available digital products mapped to planned vehicle hardware contenting.

• Build crossproduct portfolio view of product roadmap in partnership with Software & Services Program Management across all connected global regions and continuously assess plan against business plan targets and assumptions for sufficiency.

• Assess and represent digital capability and value of vehicle software architectures with Software & Services Product Management to support program and product decisions.

• Champion new opportunities for digital gotomarket and digital upgrades to unlock additional value from SDV and connectivity.

• Drive gotomarket requirements for digital upgrades into Software & Services Product Management team to support build out of OTA eCommerce and vehicle configuration infrastructure.

• Create and enhance analytical tools views and forecasts of vehicle car parc capability into which new digital products can be distributed based on vehicle program and contenting data sources.

Required Qualifications:

• Bachelors degree.

• 7 years of product marketing or product management experience.

• Experience building analyzing and communicating business cases in partnership with Finance to all levels of leadership.

• Experience with GM systems tools and processes including; Global Vehicle Development Process (GVDP) Product Program Content sheets and analyzer (PPCs) Program Content Change Request (PCCRs)

• Knowledge of vehicle electrical architectures software and systems e.g. ADAS Infotainment SDV Connectivity

• Demonstrated collaboration skills with proven experience working in cross functional teams to lead by influence

• Experience leading people and developing high performing teams and talent.

• Experience working with market research and analytics to curate customer insights and market trends.

• Excellent written and oral communication skills and ability to effectively communicate and present to all levels of the company

• Ability to organize and plan effectively in ambiguous and continually changing environment

• Highly developed oral and written communications skills with focus on succinct simple messaging

• High level of interpersonal skills to build strong relationships and work effectively with motivate and elicit work from other

Preferred Qualifications:

• MBA degree

• Experience working on a global team

• Deep knowledge of the OnStar subscription business

This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

GM DOES NOT PROVIDE IMMIGRATIONRELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g. H1B TN STEM OPT etc. NOW OR IN THE FUTURE.

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