Marketing Specialist
Marketing Specialist
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Job Description
Job Title: Marketing Specialist
Location: Pacific MO
Company: Walker Products
Job Summary: Walker Products is seeking a dynamic and detailoriented Marketing Specialist to join our team. This role combines elements of both junior marketing management and product marketing expertise to drive impactful campaigns promote our brand and enhance the visibility of our product offerings. You will be responsible for developing executing and managing integrated marketing strategies conducting market research writing compelling product copy and collaborating with crossfunctional teams to ensure consistent messaging across all channels. If you have a passion for product marketing and creative problemsolving this is an exciting opportunity to contribute to the growth of a wellestablished brand.
Responsibilities:
- Marketing Campaigns: Develop execute and manage marketing campaigns including social media email marketing advertising and other digital marketing efforts to promote products and the brand.
- CrossFunctional Collaboration: Work closely with sales product development and other internal teams to ensure product messaging aligns with customer needs and company goals.
- Event Coordination: Plan coordinate and assist in managing brandrelated events such as product launches trade shows and other promotional activities to increase brand awareness and product engagement.
- Market Research & Analysis: Conduct research on market trends consumer behaviors and competitors to inform product positioning and marketing strategies.
- Product Copywriting & Content Creation: Write compelling product copy website content and other marketing materials that resonate with the target audience highlighting key product features and benefits.
- SEO & Digital Marketing Strategy: Develop and implement SEO strategies to increase organic traffic and improve online visibility supporting digital marketing initiatives and content strategies.
- Campaign Reporting: Track and analyze the performance of marketing campaigns and SEO efforts providing regular reports and recommendations to optimize future initiatives.
- Brand Consistency: Ensure the consistent of visual and verbal brand identity across all marketing touchpoints from social media to product packaging.
- Creative Asset Development: Contribute to the creation of marketing materials such as graphics videos and other content that supports product and brand messaging.
Requirements:
- Bachelors degree in marketing Communications Advertising or a related field.
- 13 years of experience in product marketing brand marketing SEO or digital marketing.
- Strong written and verbal communication skills with the ability to craft engaging product content.
- Proficiency in digital marketing platforms including social media email marketing SEO tools and web analytics.
- Creative thinker with the ability to develop innovative marketing strategies and solutions.
- Excellent organizational and time management skills with the ability to manage multiple projects and meet deadlines.
- Strong collaboration skills with the ability to work crossfunctionally with various departments.
- Familiarity with design tools like Photoshop Illustrator or InDesign is a plus.
- Knowledge of the automotive or aftermarket industry is a bonus but not required.
If youre a creative and strategic thinker with a passion for driving product marketing initiatives wed love to have you as part of our team at Walker Products. Apply now to help us elevate our product offerings and brand presence in the market.
Walker Products is an Equal Opportunity Employer.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
