Senior Marketing Analytics Manager
Senior Marketing Analytics Manager
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Salary Not Disclosed
1 Vacancy
Job Description
The Senior Marketing Analytics Managers will be responsible for tracking and measuring marketing campaigns within Guardants Screening Business Unit. This role focuses on leveraging advanced analytics and insights to measure campaign performance and optimize marketing expenditure. It encompasses HCP marketing (both personnel and nonpersonnel) consumer marketing and web analytics. This role requires not only a strategic thinker but also handson experience in marketing analytics. This is a highvisibility role with the individual expected to present findings to marketing leaders the brand leader and the CEO. This is an individual contributor role.
- Design and oversee analysis to assess the effectiveness of marketing campaigns.
- Collaborate with HCP and consumer marketing teams to generate target lists and segments for both HCP (personnel and nonpersonnel) and consumer promotions.
- Conduct marketing mix modeling to link marketing campaigns to sales and to evaluate and optimize marketing expenditure across multiple channels identifying highimpact opportunities and improving ROI.
- Provide strategic insights across key physicianfocused platforms (e.g. HCP social endemic and nonendemic display) and consumer channels (e.g. consumer social programmatic display linear TV etc. leveraging data to optimize campaigns.
- Collaborate with crossfunctional teams to monitor and measure web analytics using tools like Google Analytics to evaluate our digital performance
- Design and maintain intuitive dashboards and reports to assess marketing effectiveness present findings trends and actionable insights to marketing leadership and other stakeholders.
- Support existing A/B tests and design new tests to measure the effectiveness of marketing campaigns.
- Ensure the accuracy and consistency of marketing data by coordinating with marketing operations IT and marketing agencies to establish strong data governance practices.
- Support the data and tool procurement and ingestion to advance our native marketingtech analytics stack and processes
Qualifications :
- Bachelors degree in marketing business statistics data science engineering analytics or a related field.
- Minimum of 6 years of prior work experience
- Proficiency in statistical and visualization tools such as SQL R Python Tableau and/or Power BI.
- Proven ability to synthesize complex data sets create compelling narratives and offer strategic recommendations to drive business growth.
- Project management and interpersonal skills to communicate effectively across all levels of the organization including up to our CEO.
Preferred Qualifications:
- Masters degree in data or field related to the essential duties.
- Analytics experience (especially in biotech or diagnostics industry)
- Prior consulting marketing agency and / or life sciences background
Additional Information :
Hybrid Work Model: At Guardant Health we have defined days for inperson/onsite collaboration and workfromhome days for individualfocused time. All U.S. employees who live within 50 miles of a Guardant facility will be required to be onsite on Mondays Tuesdays and Thursdays. We have found aligning our scheduled inoffice days allows our teams to do the best work and creates the focused thinking time our innovative work requires. At Guardant our work model has created flexibility for better worklife balance while keeping teams connected to advance our science for our patients.
The US base salary range for this fulltime position is $121000 to $164000. The range does not include benefits and if applicable bonus commission or equity. The range displayed reflects the minimum and maximum target for new hire salaries across all US locations for the posted role with the exception of any locations specifically referenced below (if any).
For positions based in Palo Alto CA or Redwood City CA the base salary range for this fulltime position is $152000 to $205000. The range does not include benefits and if applicable bonus commission or equity.
Within the range individual pay is determined by work location and additional factors including but not limited to jobrelated skills experience and relevant education or training. If you are selected to move forward the recruiting team will provide details specific to the factors above.
Employee may be required to lift routine office supplies and use office equipment. Majority of the work is performed in a desk/office environment; however there may be exposure to high noise levels fumes and biohazard material in the laboratory environment. Ability to sit for extended periods of time.
About Guardant Health
Guardant Health is a leading precision oncology company focused on guarding wellness and giving every person more time free from cancer. Founded in 2012 Guardant is transforming patient care and accelerating new cancer therapies by providing critical insights into what drives disease through its advanced blood and tissue tests realworld data and AI analytics. Guardant tests help improve outcomes across all stages of care including screening to find cancer early monitoring for recurrence in earlystage cancer and treatment selection for patients with advanced cancer. For more information visit and follow the company on LinkedIn X (Twitter) and Facebook.
Guardant Health is committed to providing reasonable accommodations in our hiring processes for candidates with disabilities longterm conditions mental health conditions or sincerely held religious beliefs. If you need support please reach out to
Guardant Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability.
All your information will be kept confidential according to EEO guidelines.
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Please visit our career page at: Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
