Marketing Communications Manager
Marketing Communications Manager
Posted on :
24-04-2025
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1 Vacancy
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Job Description
Strategic B2B Positioning & Content Development
- Act as a key liaison between Marketing and Communications to develop and execute integrated B2B marketing and communications strategies across all relevant communication channels.
- Lead storytelling initiatives and editorial media campaigns that highlight WRCs value for sponsors broadcasters and industry partners with a strong focus on innovation and sustainability.
- Develop and manage thought leadership content.
- Craft compelling presentations case studies white papers and press materials that showcase the impact of WRC partnerships and brand collaborations.
- Plan and develop social media content and social campaigns for partner communications and sustainability initiatives for B2B relevant platforms.
Media & Partner Engagement
- Expand WRCs presence in business industry and mainstream media (across all channels but with a strong focus on digital and social B2B outlets) including outreach to both industryfocused and broader audiences (e.g. tabloids lifestyle media).
- Strengthen engagement with trade media marketing press and sustainabilityfocused outlets to position WRC as an industry leader.
- Work closely with commercial partners to cocreate marketing campaigns and B2B content that amplify shared value propositions.
Campaign Management & Performance Analysis
- Develop and execute B2B awareness campaigns (including newsletter and regular media updates) that enhance the attractiveness of WRC for potential partners and stakeholders.
- Collaborate with the Partnerships team to align messaging with commercial objectives and sponsorship activations.
- Monitor and analyse media coverage and campaign effectiveness providing insights and recommendations for optimisation.
Qualifications :
- Bachelors degree in marketing communications journalism or a related field.
- Minimum 35 years of experience in a communications role ideally within the sports events or entertainment industry.
- Proven experience in developing engaging content and storytelling across multiple platforms and media.
- Strong understanding of social media strategy including LinkedIn and emerging trends.
- Excellent verbal and written communication skills in English (additional languages are an advantage).
- Experience in partner collaborations or industry event marketing is highly beneficial.
- Knowledge of the media landscape (incl. B2B outlets) and media acquisition.
- A proactive and creative mindset with the ability to manage multiple projects simultaneously.
Additional Information :
As an employer we value diversity and support people in developing their potential and strengths realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally regardless of age skin colour religion gender sexual orientation or origin.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Department / Functional Area
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