HEAD OF DIGITAL PROGRAMMING
HEAD OF DIGITAL PROGRAMMING
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Job Description
MAIN RESPONSABILITIES
Defines content programming priorities and creates plans together with the Media Network and Marketing teams informed by past content performance and expert understanding of current and potential future audience behavior
Constantly sharpens strategies of Owned and Managed channels identifies potential programming partner channels and builds consistent holistic programming and release plans across the network.
Optimizes channel performance and experience through scheduling featuring customized functionalities and smooth consumer journeys.
Briefs specific content needs with Content team to maximize performance depending on platform and goals. Develops activation plans with the Brand and Communications departments to maximize reach of this content.
Runs Social Media and Community Management Programs local and Red Bull TV and works closely with Creator Marketing (Influencer) lead.
Ensures a proper representation of the drinking occasions the presence of the product and shows a meaningful purpose of the Red Bull brand as part of the everyday life of consumers.
Qualifications :
- University degree communications film or art studies journalism.
- Digital Media leader with at least 5 years of management experience in digital programming of channels/platforms. Related roles in similar sized Media Networks such as Head of Programming Head of Digital Media Head of social media with broad network of channels.
- Required to have experience actually running social media accounts and/or programming websites and apps.
- Expert in identifying where consumers live digitally how they consume content and how to engage them with content according to their consumption behavior .
- Has a constant sense of online trends and knows how to drive Word of Mouth online.
- Fluent English written and spoken.
- Strong communicator knows how to constantly uplevel digital knowledge in the organization.
- Clear understanding of competitor activity and consumer behavior in both a media and FMCG business context.
- Lives and breathes media on the internet.
- Excellent digital industry knowledge.
- Analytic thinking high affinity to data with ability to translate into strategy and concrete initiatives.
- Handson not afraid to run accounts when needed.
- Curious open creative
- Leadership skills good presenter and motivator.
- Problem solver.
Additional Information :
Travel: 25
The description of this job offer is intended to collect the information necessary to identify in a general and nonexhaustive manner the general characteristics of the position with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull Espaa S.L. will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular equal treatment and nondiscrimination. Likewise those who wish to start the process are informed that no rights can be expected as a result of this job offer.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
