Performance Marketing Manager Analyst
Performance Marketing Manager Analyst
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Job Description
This role serves all business units within the Syntegon group. Being the performance marketing expert and marketing analyst you
- advise the internal marketing managers on digital ad strategies channels and formats for their marketing objectives.
- set up track and adjust advertising activities within LinkedIn Google Meta and beyond.
- define KPIs and benchmarks and monitor/analyze them.
- conduct A/B testing on advertisement creatives and messaging to improve conversion rates.
- run the overall marketing performance tracking with a focus on lead gen performance.
- prepare and present performance reports to stakeholders highlighting successes and areas for improvement.
- collaborate with crossfunctional teams internally and externally (creative content) to align digital marketing strategies and goals.
- stay updated on industry trends and platform changes to ensure marketing strategies remain competitive and effective.
- act as an expert enabler for the marketing team
Qualifications :
- Bachelor degree in business marketing comms or similar
- Minimum of 2 years experience in performance marketing management in a B2B environment (agency or company)
- Proficiency in setting up and using digital advertising platforms such as Google Ads LinkedIn and Meta Ads
- Experienced in analyzing and interpreting advertisement data using tools like Google Analytics and Excel to extract insights and make datadriven decisions.
- Understanding of conversion rate optimization (CRO) techniques to enhance user experience and maximize lead generation.
- Budget management and ROI tracking experience
- Strong knowledge of customer segmentation and targeting options within the respective channels
- Fluent in English
Additional Information :
In this position you will be employed by Syntegon Telstar but you will primarily be working with the Syntegon group.
We kindly ask you to apply in English.
For Syntegon and its subsidiaries diversity is a key concern. We explicitly welcome an environment where all employees regardless of gender age origin religion sexual orientation gender identity or special needs are treated equally. If this job posting uses only the male form it is for readability purposes and refers to individuals of all genders.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
