Manager Lifecycle Marketing CRM

About the role

We are looking for a strategic and highly technical Lifecycle Marketing & CRM Manager to own development and daytoday management of our lifecycle marketing campaigns from start to finish and be a critical leader in delivering a bestinclass AIdriven personalized experience to SPANX customers.

Our ideal candidate takes a datadriven customer first approach and has the inherent desire to distill analysis into strategic recommendations and relentless iteration. Equally important they have the knowhow and a gogetter mindset to make it all happen. 

You will be handson developing complex automation logic setting up campaign workflows and defining requirements for customer data integration needs in partnership with the Digital Product team.

This role is based in our NYC headquarters and reports to the Senior Manager Retention Marketing.

The annual base salary for this position ranges from $90000.00 to $110000.00. Actual salary will vary based on a candidates location qualifications skills and experience.

Youll love it because you will

• Manage lifecycle launch and testing roadmap: identify highimpact opportunities and customer insights across the lifecycle journey to launch relevant touchpoints that drive retention and LTV
• Own trigger operations endtoend: creative briefing workflow setup QA reporting
• Create QA and monitoring practices to ensure automation is working as expected (and errorfree!
• Grow contribution of revenue coming from triggers in both Email and SMS channels
• Deliver highly personalized campaigns leveraging emerging AI technologies
• Adopt relentless testandlearn approach to continuously optimize performance
• Track analyze and share out performance and testing results of lifecycle campaigns
• Provide actionable insights and recommendations to inform roadmap pivots
• Develop an alwayson strategy for incorporating new product launches into lifecycle marketing
• Obsess over the customer: Deliver CRM that not only converts but delights the customer
• Develop strong technical understanding of our MarTech stack and data integrations
• Identify and define requirements for customer data needs to support lifecycle marketing plans and partner with Digital Product team to implement
• Work with vendors and stay uptodate on emerging software to enhance marketing capabilities
• Beyond Email & SMS: Partner with Paid Media Site Digital Product and Customer Experience (CX) teams to implement omnichannel lifecycle marketing strategies.
• Support customer programs such as loyalty advocacy etc.

Qualifications :

We require...

• 5 years of relevant lifecycle marketing and CRM experience; preferably with DTC brands
• Deep expertise in marketing automation with a focus on Email and SMS
• Ability to build campaigns and complex automation in CRM tools (i.e. Klaviyo Iterable etc.
• Comfort with basic HTML and setting up dynamic content
• Impressive attentiontodetail striving for absolute accuracy
• Strong understanding of retention KPIs developing benchmarks and measurement
• A passion for data someone who can quickly synthesize data to create innovative marketing strategies 
• Proactive selfstarter with high initiative to turn ideas and ambiguity into action 
• Ability to thrive in a fastpaced environment and juggle competing priorities and tasks 
• Positive teamplayer attitude who can bring crossfunctional stakeholders together to advance retention goals
• Understanding of database structures and using data to power strategy and  
• Strong Communication: speaks clearly and understandably; presents with confidence; gauges audience reaction interest and understanding and adjusts communication style or content accordingly
• Ability to effectively communicate complex technical ideas to a wide variety of people 
• Continuous Learning: Identifies the information needed to address an issue; gathers information from routine and nonroutine sources to support decisionmaking; assimilates new information quickly; masters new techniques easily
• Delivering Results: Focuses on understanding and addressing customer needs; sets high standards for work quality and quantity; delivers high productivity in a focused and timely manner; shows commitment to the organization
• Expertise and Technology: Applies functional and technical expertise to accomplish work; adopts operates and repairs jobrelated technology effectively; generates new functionality within technology systems

Additional Information :

Spanx is proud of our continued Progressive People Practices

• Company Healthcare Plan: $0.00 out of pocket (Employee only benefit)
  Fertility testing and treatment are included in Spanxs medical plans even without the diagnosis of infertility. 
• Parental Leave Policy: Primary caregiver receives 16 weeks AND will have the option to work a halftime schedule 20 hours per week) for up to four additional weeks with fulltime 40 hours per week) pay.
• Mental Health Days:10 days
• 401K: Matched up to 4 with immediate vesting.
• PTO & Company Holidays: PLUS two full weeks of companywide closures (one in the Summer; one between Christmas and NYE)
• Flex Friday: Yearround halfday Fridays!

All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Fulltime