Juvederm Brand Lead or Manager
Juvederm Brand Lead or Manager
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Job Description
Job summary
The position will be responsible for leading all aspects of marketing associated with Juvederm Vista developing and executing product marketing strategies programs and tactics that will meet or exceed target budget and market share. Additionally the role will lead the comprehension of patient experience insights across the Brand and In Field Team developing the Patient Journey to focus the Brand Team on the delivery of patientcentric strategies. This includes CLM engagement and customization within AbbVies business code of conduct policies and all applicable laws and regulations.
Responsibilities
Sales Target Achievement
- Meet or exceed sales targets for the product area expressed in units value and other objectives on a quarterly and fullyear basis.
Development and Implementation
- Collaborate with Brand Team and InField Team members facilitate crossstakeholder discussions (with Health Care Professional (HCP) and nonHCP stakeholders) and synthesize the insights gained to identify target segments determine brand positioning drive Close Loop Marketing engagement and customization and populate the Brand Plan Insights Chapter.
- Guide the design and implementation of all marketing activities including innovative marketing tactics traditional and nontraditional partnerships multichannel opportunities and multistakeholder initiatives to meet strategic brand objectives.
- Ensure all infield materials strategies and tactics are aligned to drive momentum of strategic brand objectives.
- Develop implement and execute tracking of Brand & Product Strategy and Promotion Plan. Have ownership of the product strategy lead in executing various marketing programs articulate a clear marketspecific value proposition tailor to fit program requirements and ensure that the product marketing initiatives are executed in a manner consistent with the companys strategic objectives:
- Define product programs with objectives resources KPIs and expected returns.
- Support development of customer plans identifying product issues and objectives for each customer and defining programs to address these.
- Plan execute and track marketing programs including promotional campaigns training programs and any business development management programs focused on target account/prospect acquisition and customer expansion. Responsible for defining and delivering a product marketing plan that combines an indepth understanding of the market competitive landscape and consumer for a group of products.
- Lead the development of marketing inputs to the Strategic Brand Plan consolidate the 1year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
- Manage marketing communication programs including advertising product literature/sales tools website and congress activities (booth seminars material supply communication staffing etc. ensuring alignment with company/marketing strategies and compliance. Ensure timely communication to appropriate marketing and sales personnel regarding promotional materials development of effective sales aids and clinical education support material.
- Manage A&P budget for the product and recommend timely reallocation of resources to the Marketing lead for maximum business impact.
Marketing Analysis & Forecasting
- Contribute to the development of the ongoing marketing database to understand customer needs market size market growth and competitive share position. Initiate market research projects as needed and own the process to completion.
- Contribute to the ongoing market research on size growth and share trends for Juvederm and competitors.
- Visit and make periodic calls to customers to gather firsthand information on market and industry trends and conditions aiding territories in their sales efforts.
- Prepare product forecasts constantly monitor inventory levels and suggest process improvements.
PatientCentric Strategies
- Secure input and crossfunctional stakeholder viewpoints to keep updating in a robust and accurate manner the Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies to ensure patientcentricity.
- Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to the Brand Story.
Leadership & Team Collaboration
- As Brand Team Leader lead the Brand Team around a brand vision and objectives that are shared by all members. Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with the strategy defined by the Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
- Continuously encourage Brand Team members collaboration and foster team spirit. May be responsible for people leadership of other brand team members. Take accountability and responsibility for Brand Team activities and processes (organize/chair/facilitate Brand Team meetings).
- Develop lead and coach direct reports (if applicable) forecast monitor brand KPIs manage budget and brand P&L (if applicable) and track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.
Training
- Assist in sales training activities related to product knowledge product promotion and business consultation.
- Ensure all medical representatives maintain a high level of product knowledge and are proficient in objection handling by providing highquality onmessage sales materials.
Qualifications :
Education and Experience
The position requires an individual with product management experience as a marketing professional in the pharmaceutical medical devices or healthcare industry. Relationship management with internal and external stakeholders along with strong communication skills will be among your key strengths. The successful candidate will possess strong analytical skills business acumen and a handson approach requiring personal initiative and responsibility while operating at a high level of performance and efficiency. This is a highprofile role in a relatively small marketing group so you will wear many hats unlike similar positions in larger companies.
Essential Skills Experience and Competencies:
- Bachelors degree in Marketing/Business or a related field; MBA is desirable.
- Minimum of 3 years of successful marketing track record in product management in the pharmaceutical/medical/healthcare industry.
- Relevant experience with a proven track record of success in marketing within the biotech/pharmaceutical industry on multiple brands and within multiple team constellations.
- Experience in the development of marketing strategies and tactical plans.
- Ability to translate strategies into actionable and realistic marketing actions.
- Strong analytical skills (needs segmentation situational analyses creation of competitive strategies risk assessment etc. and proven strategic agility with the ability to succeed in a fastpaced entrepreneurial environment.
- Ability to lead motivate and coordinate crossfunctional teams.
- Solid working knowledge of the healthcare environment and evolving landscape.
- Solid knowledge of finance principles and processes.
- Fluent in English (speaking and writing) native Japanese.
Preferred:
- Marketing track record of success within FMCG Media and/or Digital/IT industry.
- Sales track record of success within biotech/pharmaceutical or any other industry.
KL1I kept this from original but do you really want to keep this
:
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
