We are seeking a Paid Media Marketing Specialist to support customer acquisition initiatives for AbeBooks global marketplace. This role will execute paid media campaigns and assist with affiliate marketing programs to help achieve ROI targets across our international domains.
The ideal candidate is an analytical digital marketer with strong attention to detail solid communication skills and demonstrated experience in campaign management. You should be datadriven eager to learn and have a good understanding of digital marketing fundamentals.
This is an exciting opportunity to grow your career with an established company while contributing to our marketing success. If you are a detailoriented marketing professional with a passion for books and ecommerce we encourage you to apply!
Key job responsibilities
* Execute and optimize paid media campaigns across assigned channels including search display product listing/shopping ads (PLAs) and paid social.
* Support the affiliate marketing program by managing daytoday relationships and identifying optimization opportunities.
* Implement international marketing campaigns following established playbooks and best practices to meet ROI targets.
* Run experiments and A/B tests to improve campaign performance.
* Work closely with the marketing team to implement strategies and support joint initiatives.
* Partner with crossfunctional teams to execute marketing campaigns and provide optimization recommendations.
* Monitor campaign performance metrics and prepare regular performance reports with insights.
* Keep uptodate with digital marketing trends and platform updates to suggest improvements.
About the team
At AbeBooks our mission is to enable people to discover and own the books they love by bringing together the broadest selection of physical books anywhere. We are a global online marketplace for books and collectibles with hundreds of millions of new used rare and outofprint books listed for sale by thousands of sellers.
2 years of professional noninternship marketing experience
1 years of Salesforce Tableau Vidyard and Excel experience
1 years of designing building and launching successful email engagement programs specifically lifecycle/nurture programs experience
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience working with a major brand or entertainment company in project/production management
Experience in ecommerce start ups advertising commercial
Experience using data visualization tools
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
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for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary for this position ranges from $55100/year up to $92000/year. Salary is based on a number of factors and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. Applicants should apply via our internal or external career site.