Digital Marketing Analyst Email Hybrid

We are seeking a strategic and collaborative Digital Marketing Analyst to join our marketing team. This role is key in developing and executing email marketing strategies that align with business priorities while keeping the customer experience at the forefront. The Digital Marketing Analyst will work closely with crossfunctional teams to ensure email content and campaigns effectively communicate the companys objectives while maintaining a focus on customer engagement and response to the email channel.

The ideal candidate will have a strong understanding of email marketing best practices excellent communication skills and the ability to analyze campaign performance to ensure continuous optimization. Creativity attention to detail and a customercentric mindset are essential for success in this role.

Job Functions

• Responsible for spearheading email campaign strategy. This role will encompass managing content strategy for daily marketing emails vendor emails and targeted emails.
• Collaborate with crosschannel marketing teams to ensure an omnichannel approach when it comes to email SMS and app
• Collaborate with crossfunctional teams including digital merchants the loyalty team coop creative etc.
• Establish KPIs for campaigns flows and specific segments that are aligned with larger business objectives and perform reporting as needed.
• Manage communications between creative teams coop teams digital merchants and loyalty teams.
• Manage email lists and audience segmentation requesting the proper audience based on business objects.
• Leverage customer data behavior and preferences to strategize dynamic targeted content that enhances engagement and drives conversions across diverse customer segments.
• Assist in the project management of delivering and gaining approval for campaign components.
• Perform thorough quality assurance testing of emails to ensure they render correctly across various devices and email clients.
• Perform additionaltasks as needed

Position Contribution Level:

Intermediate Level

Minimum Education & Experience:

• Bachelors degree and/or equivalent years of experience Specific Degree: Marketing Business Administration or related degree

• 2 or more years of applicable experience with developing email marketing strategies

• Industry experience: Direct to consumer or agency

Preferred Education & Experience:

• Retail Marketing experience preferred

• Specific work or project experience: Familiarity with HTML and dynamic content code

Knowledge & Skills

• Datadriven/analytical mindset with proven ability to analyze organize and derive insights and action plans from large amounts of data. Understanding of email analytics platforms data and interactive attribution models.

• Quantitative skills to conduct analysis interpret results identify trends and formulate solutions

• Ideal candidates will possess strong interactive marketing skills including experience measuring and tracking performance.

• Strong communication skills are required.

• Demonstrated capability at effectively communicating at all levels. Ability to develop and deliver scheduled reporting of results to all business levels to communicate performance of interactive programs and initiatives via both written and oral presentation.
• Ideal candidates will have a strong sense of teamwork. Must have experience building and leverage cross functional relationships to effectively collaborate. .
• A passion and desire to take email campaigns to the highest possible level and adapt to the rapidly changing digital landscape is a must.

• Organized selfstarter who can work independently execute quickly and prioritize their work.

Accessibility Guidelines:
is committed to making the online application experience easy and accessible to individuals with disabilities. We are constantly making improvements to comply with the spirit of the Americans with Disabilities Act and the Web Content Accessibility Guidelines. If any of the information on the website is not accessible to you due to a disability please contact us via email at Please provide the location of the inaccessible information and the format you wish to have the information presented and we will be happy to send it to you either via your email address or a separate mailing address you provide. If you prefer you may contact one of our friendly Shared Services representatives atand we will be happy to assist you with the application process.

We are an Equal Opportunity Employer:
Belk is an equalopportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race color age sex gender identity sexual orientation hair style hair texture religion marital status pregnancy national origin/ancestry citizenship physical/mental disability genetic information military/veteran status or any other basis prohibited by law.

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