Amazon Canada is seeking a Sr. Product Marketing Manager to lead marketing for seasonal shopping events including gifting (Eg. Mothers Day Holiday) and celebratory occasions (Eg. Diwali Halloween). You will leverage excellent crossfunctional project management skills and a detailed eye for data to develop launch test and report on marketleading awareness education and conversionoriented programs touching all areas of the business. The ability to manage multiple milestones and shifting requirements in a fluid fastmoving environmentwhile keeping stakeholders updated on your progressis critical to success in this position.
The ideal candidate must be able to think strategically look at the business analytically and implement flawlessly. They will have deep experience in merchandising and testing demonstrated ability to drive website optimization and conversion in both mobile and online channels and a passion for diving into data to uncover actionable insights. They will be equally comfortable generating innovative ideas for growth as well as ensuring tactical level details are executed. The ideal candidate will collaborate and inspire a positive highenergy resultsoriented culture creating a measurable impact across Amazon and the wider industry landscape.
We are open to hiring candidates out of Seattle Arlington Vancouver or Toronto.
Key job responsibilities
Lead endtoend marketing for CA retail Retail events.
Support marquee activations including partnering with category and central teams to drive traffic
Track measure and report on channel results contributing to business reviews regularly; Present strategy learnings and recommendations to senior leadership
Define and own goals including datadriven recommendations on priorities
Be the voice of the customer for CA programs by diving deep into consumer insights competitive landscape and driving recommendations that help how we deliver to customers
Develop mechanisms to communicate proactively and effectively with partner teams and senior leadership
6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience leading gotomarket for consumer software or hardware product launches
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting
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