Digital Strategist
Digital Strategist
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Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
A Marketing Value Realization Strategist focuses on demonstrating and maximizing the value of marketing initiatives ensuring that marketing efforts translate into tangible business outcomes. Here are the core skills they should have:
1. Strategic Thinking & Business Acumen
- Ability to align marketing initiatives with business goals.
- Understanding of market dynamics customer needs and competitive landscapes.
- Strong problemsolving skills to optimize marketing impact.
2. Data Analysis & Performance Measurement
- Proficiency in marketing analytics tools (Google Analytics Tableau Power BI).
- Experience with attribution models KPIs and ROI measurement.
- Ability to interpret data and derive actionable insights.
3. Customer Journey & Value Mapping
- Expertise in mapping the customer journey and identifying key touchpoints.
- Ability to articulate how marketing efforts create value at each stage.
- Knowledge of customer segmentation and behavioral analysis.
4. Communication & Storytelling
- Strong presentation skills to convey marketing value to stakeholders.
- Ability to translate data into compelling narratives for executives and teams.
- Proficiency in report writing and visualization of marketing impact.
5. CrossFunctional Collaboration
- Ability to work with sales finance product and customer success teams.
- Experience aligning marketing strategies with revenue and growth objectives.
- Strong negotiation skills to advocate for marketings contribution.
6. Digital Marketing & MarTech Proficiency
- Understanding of digital marketing channels (SEO PPC content social).
- Experience with CRM and marketing automation tools (HubSpot Salesforce Marketo).
- Knowledge of AIdriven marketing and personalization technologies.
7. Budgeting & Financial Acumen
- Experience in marketing budget allocation and optimization.
- Understanding of costperacquisition (CPA) customer lifetime value (CLV) and profitability metrics.
8. Change Management & Adaptability
- Ability to drive marketing transformation initiatives.
- Experience in change management frameworks and stakeholder engagement.
- Ability to pivot strategies based on market feedback and business priorities.
Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each others employees.
Employment Type
Full-Time
