Senior Director of Brand Strategy
Senior Director of Brand Strategy
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Job Description
Job Description Summary
The Senior Director of Brand Strategy reports directly to the Chief Communications & Marketing Officer in the MUSC Enterprise Office of Communications & Marketing (OCM). The Senior Director of Brand Strategy will play a crucial role in shaping and executing the overall brand strategy of the enterprise. This senior leadership role requires a visionary leader who is a dynamic and strategic with a deep understanding of branding marketing and consumer behavior. This position will lead the Brand and Creative Services teams as collaborating with crossfunctional teams to deliver on brands promise. The Senior Brand Director is responsible for driving brand growth enhancing brand equity building brand loyalty ensuring brand consistency across all touchpoints and a deep understanding of working within an academic healthcare setting. This is an onsite position.Entity
Medical University Hospital Authority (MUHA)Worker Type
EmployeeWorker SubType
RegularCost Center
CC002257 SYS Brand MarketingPay Rate Type
SalaryPay Grade
Health35Scheduled Weekly Hours
40Work Shift
Job Description
The Senior Director of Brand Strategy reports directly to the Chief Communications & Marketing Officer in the MUSC Enterprise Office of Communications & Marketing (OCM). The Senior Director of Brand Strategy will play a crucial role in shaping and executing the overall brand strategy of the enterprise. This senior leadership role requires a visionary leader who is a dynamic and strategic with a deep understanding of branding marketing and consumer behavior. This position will lead the Brand and Creative Services teams as collaborating with crossfunctional teams to deliver on brands promise. The Senior Brand Director is responsible for driving brand growth enhancing brand equity building brand loyalty ensuring brand consistency across all touchpoints and a deep understanding of working within an academic healthcare setting. This is an onsite position.
Duties and Responsibilities
45
Develop and execute a comprehensive brand strategy that aligns with the Enterprises overall goals and objectives. Colloborate with senior leaders across the enterprise to ensure a cohesive approach to brand strategy. Lead the rebrand for the enterprise.
Define and refine the brands unique value proposition ensuring it resonates with the target audience and distinguishes the brand from competitors.
Monitor and manage brand equity tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.
Oversee the development and maintenance of the brands visual and verbal identity including logos color schemes messaging and tone of voice.
Establish and track key performance indicators (KPIs) to measure the success of initiatives and make datadriven decisions.
Manage the vendors that support the enterprise brand campaign brand research brand identity creative services and other supporting vendors.
Develop and maintain a new brand center and brand boutique
15
Collaborate closely with enterprise constituents and the other functional areas of marketing communications service operations digital web engagement and outreach to ensure alignment with the brand strategy and creative services.
Conduct market research to stay updated on industry trends consumer preferences and competitive landscape using insights to inform brand decisions.
Support integrated marketing/communication campaigns that effectively communicate the brands message and drive brand awareness and engagement.
Develop and maintain a comprehensive Brand Center containing necessary assets available for the enterprise.
20 The Creative Services team is a crossfunctional professional team providing graphic design copywriting photography and video in support of all enterprise marketing and communications activities. The team delivers creative assets for all communications and marketing activities to meet organizational needs and ensure high customer satisfaction. Collaborate with key stakeholders to develop a creative briefing process that drives asset delivery and reduces the versioning burden.
10 Oversee the work of the Brand and Creative Services teams providing guidance mentorship and clear direction to achieve brand objectives. Responsible for the management of direct reports and subordinates to include but not limited to recruiting hiring personnel actions disciplinary actions and performance reviews. Establish realistic operational goals for the department and consistently meet them. Establish sound operating policies and procedures for the department.
5 Develop and manage the brand and creative services budget allocating resources effectively to achieve goals.
5 Other duties as assigned.
Additional Job Description
Education: Bachelors Degree or Equivalent Work Experience: 9 years progressive work experience and 4 years management experienceIf you like working with energetic enthusiastic individuals you will enjoy your career with us!
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race color religion or belief age sex national origin gender identity sexual orientation disability protected veteran status family or parental status or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications merit and business need.
Medical University of South Carolina participates in the federal EVerify program to confirm the identity and employment authorization of all newly hired employees. For further information about the EVerify program please click here: Experience:
Exec
Employment Type
Full-Time
Key Skills
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