B2B Lead Generation Content Specialist On-Site
B2B Lead Generation Content Specialist On-Site
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1 Vacancy
Job Description
At GE Appliances a Haier company we come together to make good things for the fastestgrowing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.
The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.
Interested in joining us on our journey
At GE Appliances were shaping the future of B2B sales in the Contract Pro and Air & Water channelsindustries where we are proud to be market leaders. We are seeking a B2B Lead Generation Content Specialist to help fuel our growth engine. In this highimpact role youll be responsible for developing and executing content marketing strategies that generate leads nurture relationships and convert interest into measurable business growth.Working closely with crossfunctional teams including Sales Product and Brand Marketing youll take ownership of contentdriven demand generation efforts across email digital platforms and our B2B websites. Your work will be instrumental in building awareness driving engagement and delivering qualified leads into our pipeline.
Position
B2B Lead Generation Content Specialist (OnSite)Location
USA Louisville KYHow Youll Create Possibilities
Key Responsibilities:
Develop manage and execute the B2B lead generation email campaign calendar to align with strategic business objectives.
Design deploy and optimize outbound lead generation email campaigns using Salesforce Marketing Cloud.
Collaborate with internal stakeholders and external agencies to build channelspecific customer journeys that support inbound marketing goals.
Conduct customer segmentation research and A/B testing to refine campaign performance and uncover new growth opportunities.
Ensure data accuracy and compliance by maintaining customer database hygiene aligned with privacy laws and company policies.
Lead list segmentation and targeting strategies to support campaign relevance and effectiveness.
Manage inbound and outbound campaign workflows ensuring timely and highquality .
Monitor and analyze campaign performance delivering actionable insights and ROI reporting to marketing and sales leadership.
Drive continuous improvement of B2B websites with a focus on enhancing user experience increasing lead engagement and improving conversion rates.
Own and manage digital dashboards related to lead performance campaign metrics and SEO/SEM KPIs.
Oversee lead generation keyword campaigns to maximize conversions while managing costefficiency.
What Youll Bring to Our Team
Qualifications & Requirements:
Bachelors degree in Marketing Business Communications or a related field.
3 years of marketing sales or commercial experience in a B2B environment.
Handson experience with Salesforce Marketing Cloud and CRM systems.
Strong understanding of B2B marketing tools platforms and lead generation best practices.
Demonstrated success executing multichannel digital campaigns with advertising agencies or creative teams.
Proficiency in Google Ads Google Analytics and keyword optimization tools.
Working knowledge of SEO/SEM strategy and .
Strong project management skills with experience overseeing creative development and agency collaboration.
Datadriven mindset with a passion for campaign optimization and performance metrics.
Excellent verbal and written communication skills with an ability to translate business goals into effective marketing tactics.
Highly organized proactive and adaptable in a fastpaced environment.
Preferred Qualifications:
Experience working within an advertising agency or creative services environment.
Background in marketing within the appliance or adjacent B2B industries.
Familiarity with marketing automation platforms marketing attribution models and lead scoring strategies.
#LIDL1
Our Culture
Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.
By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.
GE Appliances is a trustbased organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.
GE Appliances participates in EVerify and will provide the federal government with your Form I9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply please send an email
Required Experience:
Unclear Seniority
Employment Type
Full-Time
