Associate Director of Athletics for Name Image and Likeness NIL
Associate Director of Athletics for Name Image and Likeness NIL
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Job Description
Overview
Utah State University (USU) is currently hiring an Associate Director of Athletics for Name Image and Likeness (NIL) (Assistant Director in HRIS System). This position will be a pivotal member of the Athletics Department driving initiatives that empower studentathletes to build their personal brands develop business acumen and maximize NIL opportunities. This role involves managing NIL platforms providing educational programming and fostering relationships with key internal and external stakeholders including coaches compliance staff donors sponsors and multimedia partners.
The Assistant Director will oversee all NILrelated operations from creating educational resources and analyzing transaction data to coordinating mentorship programs and ensuring compliance with NCAA state and institutional regulations. This position requires a strategic and innovative approach integrating NIL efforts with the universitys mission while staying current on evolving legislative and industry trends. The Assistant Director will also serve as the primary liaison to the Office of Legal Affairs compliance staff and other university units ensuring adherence to all applicable laws and policies.
Responsibilities
NIL Coordination and Oversight:
- Serve as the primary coordinator for the departments NIL initiatives reviewing and processing NIL opportunities to ensure NCAA conference and university compliance.
- Develop and implement comprehensive NIL strategies that support studentathletes personal branding entrepreneurship and business
- Monitor NIL activities social media platforms and other engagements to ensure compliance with applicable laws and regulations.
- Work with external NIL platforms (e.g. INFLCR ARMS Opendorse) to manage NILrelated documentation education and reporting.
- Ensure NILrelated content is aligned with the departments overall messaging and
- Stay updated on the latest NIL trends legislative advancements and NCAA compliance
- Provide strategic recommendations to ensure the universitys NIL initiatives remain innovative and competitive within the evolving
Compliance & Reporting:
- Collaborate with the compliance unit to ensure that all NIL activities comply with NCAA state and institutional regulations.
- Serve as the primary point of contact for compliancerelated questions and communicate with the Office of Legal Affairs regarding state law application and legal concerns related to
- Generate analyze and distribute monthly NIL transaction reports tracking the success of studentathletes NIL activities.
- Develop and produce an annual NIL report summarizing key activities transactions and strategic outcomes related to the NIL
- Share insights and outcomes with key university leadership and external
Educational Initiatives and StudentAthlete Support:
- Coordinate NIL educational programming for studentathletes coaches and staff including personal branding contract negotiations and financial
- Deliver programming on NILrelated topics including personal branding marketing strategies and business acumen.
- Support studentathletes in developing and evaluating NIL opportunities that align with their goals.
- Assist with studentathlete development initiatives tied to NCAA compliance and
Stakeholder and Community Engagement:
- Build and maintain strong connections with external partners including sponsors donors and other key stakeholders to enhance NIL opportunities.
- Cultivate relationships with internal units such as compliance studentathlete development external engagement multimedia rights holders and the Office of Innovation.
- Serve as a point of contact for NIL inquiries from internal and external stakeholders including boosters agents and prospective
- Represent the Athletics Department on compliance and NILrelated calls webinars and educational
Additional Responsibilities:
- Support game management operations for select
- Other duties as assigned
Qualifications
Minimum Qualifications:
- Bachelors degree in business sports management law or a related field.
- Minimum of 5 years of experience in business development athletics compliance or sports administration.
- Including at least one year of experience in NIL coordination or a related role (internship or graduate assistantship included).
Preferred Qualifications
- Masters degree.
- Familiarity with NILrelated policies and industry.
- Experience with digital content creation and social media marketing.
- Background in personal brand management or creative content strategy.
- Proven ability to work with diverse populations and highenergy personalities.
Knowledge Skills and Abilities
- Knowledge of state law impacts on policies procedures and guidelines related to NIL
- Strong project management organization and detail orientation with an ability to manage and track large amounts of information for accuracy and timeliness
- Effective written and verbal communication skills
- Ability to follow processes and procedures with attention to detail.
- Strong interpersonal skills to deal effectively with individuals of all levels and work with a diverse group of students coaches faculty and staff.
- Proficiency in technology including Google Suite Microsoft Office suite and social media applications. Knowledge of NCAA Compliance Assistant ARMS or other compliance software programs and Teamworks preferred.
- Knowledge of and commitment to NCAA and University rules and regulations; ability to understand interpret and provide compliancerelated information sessions.
- Ability to manage multiple tasks effectively in a dynamic environment.
Required Documents
Along with the online application please attach:
- Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under Resume/CV
- Name and contact information for 3 professional references to be entered into Candidate Profile
- Cover letter to be typed/pasted at the end of your application
**Document size may not exceed 10 MB.**
Advertised Salary
ADA
Employees work indoors and are protected from weather and/or contaminants but not necessarily occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.
University Highlights
Founded in 1888 Utah State University is Utahs premier landgrant public service university. As an R1 research institution Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local regional and global communities. USU prepares students to be active civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a highquality and affordable education USU remains a leader in research discovery and public impact.
USU enrolls 28900 students both online and in person atlocations throughout the state. Utah States 30 locations include a main campus in Logan Utah residential campuses in Price and Blanding and six additional statewide campuses along with education centers serving every county. USU Online educates students from all 50 states and 55 countries. For over 25 years USU Extension has served and engaged Utahns in all of Utahs counties.
Competing at the NCAA Division I level USU is a proud member of the Mountain West Conference and will join the Pac12 Conference beginning in theseason. The Aggies longstanding tradition of athletic and academic excellence is exemplified by conference championships in multiple sports reflecting USUs commitment to perseverance and achievement.
Utah State is dedicated to fostering a community where all individuals feel respected valued and supported. We seek to recruit hire and retain people from all walks of life who willchampion excellence in education research discovery outreach and believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be recognized our commitment to employees when they namedUtah State the best employer in Utahin 2023.Learn moreabout USU.
The university provides aDual Career Assistance Programto support careers for partners who are also seeking is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability contact the universitys ADA Coordinator in the Office of Human Resources ator.
*updated 02/2025
Notice of Nondiscrimination
In its programs and activities including in admissions and employment Utah State University does not discriminate or tolerate discrimination including harassment based on race color religion sex national origin age genetic information sexual orientation gender identity or expression disability status as a protected veteran or any other status protected by University policy Title IX or any other federal state or local law.
The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USUs nondiscrimination policies:
Executive Director of the Office of EquityMatthew PinnerDistance Education Rm.
Title IX CoordinatorCody Carmichael Distance Education Rm.
Mailing address: 5100 Old Main Hill Logan UT 84322
For further information regarding nondiscrimination please visit or contact:
U.S. Department of EducationOffice of Assistant Secretary for Civil Rights
*updated 09/2023
Required Experience:
Director
Employment Type
Full-Time
