Head of Strategy Ford Blue Marcomms
Head of Strategy Ford Blue Marcomms
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Salary Not Disclosed
1 Vacancy
Job Description
We are the movers of the world and the makers of the future. We get up every day roll up our sleeves and build a better world together. At Ford were all a part of something bigger than ourselves. What will you make today
In this position
Lead Marketing Communication strategy and audience development plans for brand nameplate and other initiatives within Ford Blue business unit; aligning business objectives with marketing priorities. Goal is to support strategy and coordination of all marketing communications functions to achieve business and brand objectives.
Responsibilities
What youll do
- Lead the establishment and evolution of annual crossfunctional marketing plans in accordance with business objectives vehicle launches
- Develop industrybest audience insights that derive media creative and broader marketing initiatives for the purpose of demand generation and/or cost efficiency
- Act as both an automotive industry expert in educating the marketing team on trends and also lead the transformation of marketing as the foremost expert on strategy and audience insights
- Lead the briefing process and/or consult on all briefs to ensure initiatives have a businessdriven purpose and clear measurable objectives
- Lead prioritization discussions for the best allocation of resources aligned to business and marketing priorities
- Guide the development of best practice audience technology development with third parties including Experian S&P Global return to market and current loyal owner audiences etc.
- Drive cohesion between all marketing functional leads across social creative event interactive and retail service marketing for the development of aligned plans to achieve bowler objectives
- Lead strategic development of brand and nameplate initiatives
- Act as a brand steward to ensure consistent and cohesive application of strategy (cascades the strategy and acts as an ongoing resource throughout development)
- Work with Marketing Intelligence and GCI to set reporting plan and review reports prior to distribution to ensure valuable and actionable insights
- Work closely with GCI on consumer and communications research
- Manage relationship with agency strategy leads
- Manage both Strategy and Audience teams
Qualifications
Youll have
- 510 years of marketing experience
- Strong business acumen
- Marketing communications experience
- An understanding of media strategy
- A deep understanding of the consumer
- Automotive industry experience
- A proven track record for coordinating and project leading marketing campaigns brand strategy and marketing operations
- Experience dealing with advertising agencies
What youll receive in return
AspartoftheFordfamilyyoullenjoyexcellentcompensationandacomprehensive benefits package that includes generous PTO retirement savingsandstockinvestmentplansincentivecompensationandmuchmore. Youll also experience exciting opportunities for professional and personal growth and recognition. Our benefits summary can be found here.
You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!
As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent rampup programs subsidized backup child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.
Visa sponsorship is not available for this position.
This is a leadership level 4 position.
This is not a remote role.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran status. In the United States if you need a reasonable accommodation for the online application process due to a disability please call.
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Required Experience:
Director
Employment Type
Full-Time
