Digital Marketing Specialist

The Opportunity

Under the direction of the Manager of Retention Marketing the Digital Marketing Specialist will be responsible for the of email campaigns and mobile messages that utilize best practices to drive continuous improvement of the program. The Specialist will execute with excellence by utilizing impactful marketing planning and collaboration with ecommerce and creative partners while ensuring email and mobile marketing production schedules remain on target.

Who We Are

HSN takes shoppers on a journey embracing the new exploring untrodden paths and bringing shoppers a unique perspective that enriches their lives. We offer a curated assortment of exclusive products and top brand names in health and beauty jewelry home/lifestyle fashion/accessories and electronics and incorporates entertainment personalities and industry experts to provide a unique shopping experience.

Your Impact

• Acts as the project manager for hundreds of email campaigns from concept to deployment to performance analysis.
• Strategically determines production schedule assigns key dates and directs a team of creative designers copywriters HTML developers and Web QA analysts with intent and focus of each campaign.
• Merchandises and secures relevant successful product for all campaigns by working with ecommerce partners and utilizing Google Analytics and Tableau as well as historic email results/data.
• Responsible for all product information (including keying pricing and special offer information) and imagery. Partners with eCommerce to determine key sales points ensure alignment to event/programming messaging and ensure images are available in accordance to email timeline.
• Creates complete detailed creative briefs and independently directs copy design and HTML teams with core focus of each campaign.
• Routes all campaigns for necessary departmental review (including ecommerce final approval) vendor (where applicable) and legal approvals.
• Set up and for weekly mobile messages.
• Establishes ongoing communication with ecommerce partners to understand strategy and offers.
• Review email campaign results as provided by Salesforce Google Analytics and Tableau.
• Partners with the Campaign Management team to obtain the appropriate customer list to launch via email system (Salesforce). Monitor to confirm 100 completion.

What You Bring

• Education: BA in marketing communications or related field; or equivalent experience required
• Experience: 24 years professional experience within digital or email marketing or ecommerce

Remote work is not permitted in NYC at this time.

#LIHybrid #LIST4

If you enjoy being a part of a team creating experiences and delighting customers youll love it here. If youre excited about retail media social live streaming technology customer service design and more youll find amazing projects to work on.If you want to grow professionally and learn every day youll thrive with us. If you appreciate a company committed to inclusion and belonging for all youll be amazed at whats available for our team members. We offer a comprehensive Total Rewards package including competitive compensation health care benefits starting on day 1 401(k) paid time off tuition reimbursement employee assistance program parental leave paid volunteer hours company discounts and much more. Best of all working with QVC Group means friendly teams ambitious projects and fastmoving careers!

For QVC Group our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress Act With Empathy Be Brave Embrace the Future and Do Whats Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal state and local laws and regulations. As an equal opportunity employer QVC Group is committed to a barrierfree employment process. If you need reasonable accommodations/support throughout please contact us at for assistance.

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