Social Media Specialist
Social Media Specialist
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Job Description
COMPANY OVERVIEW
Paul Mitchell Advanced Education (PMAE) is the franchisor of a network of 90 independently owned and operated franchise cosmetology and/or barbering schools operating under the Paul Mitchell School brand. At PMAE we believe that education is an adventure and the learning experience needs to be fun and wellrounded. Our franchisees operate cosmetology esthetics and barbering schools where they highlight important theory practical and business skills and emphasize social and community responsibility.
JOB SUMMARY
The Social Media Specialist role requires extensive experience in content strategy creation and across multiple social media platforms. This role is ideal for a highly skilled copywriter and social media practitioner who is passionate about crafting compelling narratives developing highquality content and building a strong digital presence that resonates with our target audience.
The ideal candidate is a selfstarter with an eye for aesthetics an innate understanding of platformspecific content trends and a track record of successfully managing and executing social media content calendars. You will take ownership of our social media strategy ensuring that every piece of content aligns with our brand voice culture and values engages our community and drives meaningful results.
RESPONSIBILITIES
Content Strategy & Planning
- Develop and maintain a highquality content calendar that aligns with business objectives key campaigns and audience interests.
- Plan and execute engaging platformspecific content tailored for Instagram Facebook TikTok YouTube and other relevant platforms.
- Identify emerging social media trends and proactively integrate them into content strategies.
Content Creation & Copywriting
- Write compelling and onbrand copy for posts captions stories and video scripts that drive engagement and conversions.
- Oversee content production including graphic design video creation and UGC (UserGenerated Content) sourcing ensuring content meets brand quality standards.
- Collaborate with internal and national teams to create visually stunning and engaging assets.
Social Media & Engagement
- Publish and schedule content ensuring posts go live at optimal times for maximum reach and engagement.
- Actively engage with our audience by responding to comments messages and mentions in a timely and authentic manner.
- Monitor community sentiment and implement engagement strategies that foster brand loyalty.
Franchise Network Training & Support
- Develop and implement best practice guides toolkits and training sessions (inperson and virtual) to educate franchisees on effective social media strategies.
- Act as the subject matter expert for franchisees seeking guidance on social media trends platform updates and content best practices.
Performance Tracking & Optimization
- Analyze content performance metrics using native platform analytics and thirdparty tools to assess the success of campaigns.
- Report on key performance indicators (KPIs) insights and recommendations for content improvements.
- Continuously optimize content based on datadriven insights to maximize engagement and reach.
QUALIFICATIONS
- 5 years of experience in social media management content strategy or a related role.
- Bachelors degree in graphic design marketing communications or a related field preferred (or equivalent experience).
- Proven track record of exceptional copywriting skills with the ability to craft compelling and engaging social content.
- Handson experience managing and growing brand presence across Instagram Facebook TikTok YouTube and other relevant platforms.
- Strong visual and aesthetic sensibility with experience in collaborating with designers and internal teams to create highquality social content.
- Deep understanding of social media algorithms trends and best practices to drive engagement and audience growth.
- Proficiency in social media scheduling tools (e.g. Sprout Social Later Hootsuite) and analytics platforms.
- Selfmotivated highly organized and capable of managing multiple projects in a fastpaced environment.
- Outstanding communication skills with the ability to make presentations to stakeholders franchise owners directors and local teams.
- Strong strategic thinking and ability to turn insights into actionable content strategies.
- Flexible and positive attitude able to work independently and within teams.
- Facetoface phone Zoom Teams and other communication platforms are required.
- Experience working in the beauty industry is a plus.
- Demonstrated ability to use Artificial Intelligence Prompts is a plus.
LOCATION
Sandy UT office
BENEFITS
- Health Insurance
- Dental Insurance
- Vision Insurance
- Paid Time Off
- 401k
Paul Mitchell Advanced Education is an equal opportunity employer. We invite veterans people with disabilities people from all ethnic backgrounds and people from all age groups 18 to apply. Authorized to work in the US and background check required.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
