Marketing Analyst
Marketing Analyst
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Job Description
Ready to make a pawsitive impact in the pet world Join Lassie the InsurTech company taking the Swedish German and French pet markets by storm! Weve just secured a whopping 23 million in Series B funding and were on a mission to provide the best pet insurance solutions out there. Our goal To ensure every furry friend gets the care they deserve and their owners get peace of mind.
As we set our sights on expanding were on the hunt for a Marketing Analyst to join us. If youre ready to embark on an adventure with us and help revolutionize pet insurance we want to hear from you!
This position is placed at our office in Berlin where we apply a hybrid work model with the opportunity to work from home. You will be reporting directly to Chief Growth Officer.
Tasks
Were looking for a datasavvy Marketing Analyst to join our growing Marketing team. In this role youll turn data into insights and help guide strategic decisions across performance marketing CRM brand campaigns and more. Youll work closely with channel owners local marketing teams and product & tech to ensure we make the most of our data to grow efficiently and sustainably.
In this role you will:
- Build and maintain dashboards to track performance across all marketing channels (paid organic partnerships CRM etc.
- Analyze marketing campaign effectiveness and provide actionable recommendations to improve performance and ROI/CAC.
- Partner with Country Managers and Marketing Managers to localize insights and optimize for different markets
- Support media buying decisions with CAC & LTV data
- Conduct cohort analysis A/B test evaluations and funnel performance reviews
- Collaborate with Product and Data teams to ensure tracking is consistent and scalable
- Champion a unified approach to marketing data by helping define and maintain a single source of truth ensuring consistency in metrics definitions and reporting across markets and channels
- Make sure findings are presented to stakeholders in a clear and efficient way
Requirements
- 2 years of experience in marketing analytics growth analytics or similar roles
- Strong analytical skills with proficiency in tools like Looker Tableau Google Analytics Amplitude Excel/Sheets SQL etc.
- Experience with attribution modeling marketing mix analysis and/or media performance evaluation
- Ability to translate complex data into clear actionable insights
- Experience working with marketing teams across multiple markets is a big plus
- Strong communicator with a collaborative curious mindset
Benefits
- The opportunity to join a fastgrowing company at the forefront of a booming market at an early scaleup phase
- Option stake
- A flexible dynamic and playful company culture where each person has an important part in a funloving and supportive team
- The joy of working with a product and brand that wow customers and truly makes the world a better place
- Employee discount
Employment Type
Full Time
