Senior Content Manager

Write for the World. Lead Content That Converts.

Emapta Macedonia is your gateway to global impact right where you are. As part of a worldclass outsourcing powerhouse with 15 years of excellence 10000 professionals and a presence in 11 countries we re bringing our highperforming service model to Macedonia. Here you ll experience a better way to work: global reach with local heart transparent growth and access to careerbuilding opportunities tailored for top 1 talent. Join a company that values your voice fuels your potential and connects you to the future of global business.

Job Description

Be part of our team as a Senior Content Manager and drive content strategy that defines a global outsourcing powerhouse. Youll own the narrative lead creative initiatives and bring compelling stories to life connecting with Clevel audiences across multiple countries and channels.

• Lead Content Vision: Serve as a strategic and creative content leader overseeing initiatives across multiple channels to drive Emapta s thought leadership in the outsourcing and business transformation space. Take ownership of a highimpact marketing role where you will create and execute a content strategy that attracts engages and converts while developing SEOoptimized content that positions Emapta as a trusted global advisor.
  
• Guide Content Strategy: Develop and execute a comprehensive B2B content marketing strategy aligned with brand business and marketing goals
  
• Create and Edit Content: Produce and manage highquality persuasive content that converts including case studies blogs eBooks infographics email campaigns and social media posts
  
• Lead Thought Leadership: Create and oversee executivelevel content such as blogs whitepapers LinkedIn articles and industry reports
  
• Optimize for SEO: Manage the creation of SEOdriven content that ranks converts and supports both shortterm campaigns and longterm brand visibility
  
• Support Product Marketing: Collaborate with internal stakeholders to craft compelling messaging product pages case studies and marketing collateral that highlight Emapta s value proposition
  
• Lead Editorial Planning: Manage the editorial calendar to ensure timely highquality content delivery across platforms (web email social events etc.
  
• Collaborate Across Teams: Work crossfunctionally with marketing design sales recruitment and customer success teams to ensure content is accurate relevant and impactful
  
• Track and Improve Performance: Monitor content performance using analytics tools and continuously refine strategy based on insights and KPIs
  
• Uphold Brand Voice: Ensure all content reflects Emapta s tone values and positioning in the market
  
• Enable Sales: Create content that supports the sales team in engaging Clevel executives including pitch decks proposal templates and sales collateral
  
• Conduct Market Research: Perform indepth research to understand industry trends customer needs and the competitive landscape to inform content strategy
  

Requirements

Your Skills and Expertise

• Minimum of 5 years of experience in B2B content creation and strategy with at least 2 4 years in a seniorlevel role
  
• Exceptional copywriting skills with a portfolio showcasing engaging and persuasive content for Clevel audiences
  
• Proven ability to develop and execute strategic content plans that drive business outcomes
  
• Strong understanding of the sales process and experience in creating content that supports sales engagement and resonates with executive audiences
  
• Proficiency in SEO best practices and tools to optimize content visibility and performance
  
• Ability to analyze content performance metrics and translate insights into actionable improvements
  
• Experience in leading and mentoring content teams with strong project and time management skills
  
• Bachelor s degree in Marketing Communications Journalism or a related field
  

Additional Skills and Competencies:

• Excellent written and verbal communication skills
  
• Creative thinking and an innovative mindset
  
• Technical proficiency with CMS platforms marketing automation tools analytics software and generative AI tools
  
• Strong attention to detail
  
• Excellent organizational and time management skills
  
• Strong interpersonal skills and ability to collaborate with crossfunctional teams
  
• Flexibility to adapt to shifting priorities and evolving business needs
  

Note: Applicants must attach a B2B blog sample targeting audiences in AU US NZ UK or Canada.

Benefits

Your Benefits

• Private Medical Insurance
  
• Work from home setup
  
• Access to Sportmaster
  
• Make global impact and global career exposure
  
• Career growth opportunities
  
• Diverse and supportive work environment
  
• Unlimited upskilling through Emapta Academy courses (Want to know more Visit to Write the Future
  

  Join Emapta Macedonia and be part of a bold new chapter in global outsourcing. This is more than a job it s your platform to lead create and make an impact that reaches far beyond borders. Step into a role where your voice shapes industries and your career grows with a global company that believes in Macedonia s potential and yours. #EmaptaEra
  

  
  Your Skills and Expertise Minimum of 5 years of experience in B2B content creation and strategy, with at least 2 4 years in a senior-level role Exceptional copywriting skills with a portfolio showcasing engaging and persuasive content for C-level audiences Proven ability to develop and execute strategic content plans that drive business outcomes Strong understanding of the sales process and experience in creating content that supports sales engagement and resonates with executive audiences Proficiency in SEO best practices and tools to optimize content visibility and performance Ability to analyze content performance metrics and translate insights into actionable improvements Experience in leading and mentoring content teams, with strong project and time management skills Bachelor s degree in Marketing, Communications, Journalism, or a related field Additional Skills and Competencies: Excellent written and verbal communication skills Creative thinking and an innovative mindset Technical proficiency with CMS platforms, marketing automation tools, analytics software, and generative AI tools Strong attention to detail Excellent organizational and time management skills Strong interpersonal skills and ability to collaborate with cross-functional teams Flexibility to adapt to shifting priorities and evolving business needs Note: Applicants must attach a B2B blog sample targeting audiences in AU, US, NZ, UK, or Canada.