Marketing Manager- Cards Engagement
Marketing Manager- Cards Engagement
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Job Description
- Drive sustained and profitable revenue growth through the planning development and delivery of customer engagement marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing) drives fullfunnel marketing planning and delivery of benefitled campaigns that enable the Canadian Bank to achieve its strategic objectives.
- Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships systems and knowledge.
- Supports marketing objectives to set and refine annual and quarterly marketing plans
- Collaborates closely with Marketings Customer Journey management groups to plan and execute customer driven action plans and marketing programs
- Monitors consumer sentiment market conditions competitive activity and shorttermdemand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
- Leads and executes engagement strategies across the credit card portfolio including new product launches events upgrades card refreshes and integrating them within existing programs to promote a seamless client experience
- Analyzes and leverages insights drawn from market research and data analysis to establish the strategic direction of benefitled campaign briefs.
- Apply a deep understanding of Bankwide and business partner needs ensuring full buyin (agreement) and participation of multiple business channel and marketing partners in a highly matrixed environment.
- Collaborates with Marketings Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
- Supports development and deployment of creative assets agnostic of media channels and across all touchpoints
- Champions proper usage of the clients brand in Canada in full compliance with global brand guidelines and the banks visual identity continuum
- Champions a highperformance environment and demonstrates a commitment to the clients values: accountability passion integrity and respect. Delivers results in accordance to the clients behavioral competencies. Creates an inclusive team culture and an environment where team members hear share and appreciate diverse perspectives
- Directs daytoday activities in a manner consistent with the Banks risk culture and the relevant risk appetite statement and limits.
- Actively pursues effective and efficient operations of his/her respective areas while ensuring the adequacy adherence to and effectiveness of daytoday business controls to meet obligations with respect to operational risk regulatory compliance risk AML/ATF risk and conduct risk including but not limited to responsibilities under the Operational Risk Management Framework Regulatory Compliance Risk Management Framework AML/ATF Global Handbook and the Guidelines for Business Conduct.
- Designing and implementing global customerfirst strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed in the global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance.
Qualifications :
- Exposure to the Agile methodology
- Expertise in driving performance growth across multiple dimensions and KPIs
- Deep knowledge of the product analytics and marketing tech stack
- Authentic decisive resilient highly collaborative and resultsoriented
- 4 YOE for Manager 6 YOE for Snr Manager
- Work in a standard officebased environment; nonstandard hours are a common occurrence. Limited travel domestically.
- Hybrid Toronto onsite 3 times a week.
Additional Information :
This role is not eligible for immigration sponsorship.
A diverse workforce is a strong workforce.
To deliver growth at BLEND360 and for our clients we believe we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history our growth and continues to have a profound impact on our success. We are determined to have equality in the workplace within our team and as an extension of our clients team.
This is not the work of the moment and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing selection and retention of the talent we hire and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.
Remote Work :
No
Employment Type :
Contract
Employment Type
Contract
