Social Media Lead

We are looking for an experienced Social Media Lead to join PAs global digital marketing team and lead the transformation of our social media estate. In this pivotal role youll create and execute innovative social media strategies that align with our global marketing objectives helping to grow brand awareness protect our reputation and support the firms rapid expansion.

As Social Media Lead youll be responsible for defining and driving new initiatives to evolve and strengthen our social media efforts at PA. This includes rolling out our employee advocacy and influencer programmes launching a new social media channel strategy and managing our paid media plan to maximise reach and engagement. Youll also oversee our social media agencies and mentor marketing professionals on how to leverage these channels for maximum impact.

PAs marketing team is a dynamic forwardthinking group of B2B professionals where leaders at all levels are encouraged to explore new ideas and push boundaries. If youre excited to shape the future of our social media strategy and make a significant impact wed love to hear from you!

Key responsibilities

• Implement the firms social media channel strategy Leverage data trends and our marketing plan to design and execute a strategy that enhances brand awareness and drives performance across our primary social channels (LinkedIn Instagram and X).
• Develop and oversee the social media content strategy Collaborate with content creators designers and other teams to ensure content is engaging onbrand and optimised for each platform. And work closely with other marketing functions (e.g. digital PR content and events) to ensure a cohesive approach to social media across all channels and initiatives.
• Advocate for social media innovation within the firm Champion the role of social media internally encouraging individuals and departments to incorporate social media approaches into their daily work and broader business activities.
• Manage the paid media plan and budget Collaborate with the firms media agency to implement monitor and optimise advertising campaigns ensuring maximum effectiveness and return on investment.
• Crisis management and reputation monitoring Lead efforts in handling any social media crises or sensitive issues ensuring the brands reputation is safeguarded across all platforms.
• Stay ahead of industry trends Continuously monitor and evaluate emerging social media trends technologies and platform features ensuring PA stays at the forefront of social media innovation.
• Manage relationships with external partners Build and maintain relationships with social media platforms external agencies and thirdparty vendors to enhance strategy and campaign results.

Qualifications :

• Extensive experience in B2B social media Proven track record in managing and driving successful social media strategies across a variety of platforms (LinkedIn Instagram X etc. with a strong understanding of how to leverage each channel effectively.
• Experience with employee advocacy programmes Knowledge and experience in driving employee advocacy initiatives to amplify the brands social media presence.
• Experience with paid media Proven experience in managing paid media campaigns including budget allocation strategy and optimisation to drive measurable results.
• Stakeholder management skills Proven ability to influence senior stakeholders and collaborate effectively with peers across the business ensuring alignment with broader marketing and business goals.
• Strong project and programme management skills Ability to manage multiple social media initiatives and campaigns simultaneously ensuring timely delivery and successful of strategies.
• Excellent communication and writing skills Strong written and verbal communication skills with the ability to craft compelling messages and represent the brand effectively across all social media channels.

We know the skillgap and somewhat need to tick every box can get in the way of meeting brilliant candidates so please dont hesitate to apply wed love to hear from you.

Apply today by completing our online application

Additional Information :

Life At PA encompasses our peoples experience at PA. Its about how we enrich peoples working lives by giving them access to unique people and growth opportunities and purpose led meaningful work.

We believe diversity fuels ingenuity. Diversity of thought brings exciting perspectives; diversity of experience brings a wealth of knowledge and diversity of skills brings the tools we need. When we bring people together with diverse backgrounds identities and minds embracing that difference through an inclusive culture where our people thrive; we unleash the power of diversity bringing ingenuity to life.

Find out more about Life at PA here.

We are dedicated to supporting the physical emotional social and financial wellbeing of our people. Check out some of our extensive benefits:

• Health and lifestyle perks accompanying private healthcare for you
• 25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
• Generous company pension scheme
• Opportunity to get involved with community and charitybased initiatives
• Annual performancebased bonus
• PA share ownership
• Tax efficient benefits (cycle to work give as you earn)

We recruit retain reward and develop our people based solely on their abilities and contributions and without reference to their age background disability genetic information parental or family status religion or belief race ethnicity nationality sex sexual orientation gender identity (or expression) political belief veteran status or other by any other range of human difference brought about by identity and experience. We are on a journey towards ensuring our workforce is diverse at all levels and that our firm is representative of the world around us. We welcome applications from underrepresented groups.

Adjustments or accommodations Should you need any adjustments or accommodations to the recruitment process at either application or interview please contact us on

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